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USA
Relationship marketing
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Deitz, George D.
6
Bush, Alan J.
4
Tokman, Mert
3
Richey, Robert Glenn <Jr.>
2
Stafford, Marla Royne
2
Cicala, John E.
1
Coleman, Joshua T.
1
Delcoure, Natalya
1
Hansen, John D.
1
Henley, Walter Hodges
1
Huang, Jianping
1
Lucas, George H.
1
Marino, Louis D.
1
Markley, Melissa
1
Moncrief, William C.
1
Myers, Susan D.
1
Myers, Susan Wesson
1
Oakley, Jared
1
Oates, Barbara R.
1
Peasley, Michael C.
1
Philhours, Melodie
1
Ranganathan, Sampath Kumar
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Shannahan, Kirby L. J.
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Journal of current issues and research in advertising : JCIRA
2
Journal of marketing theory and practice
2
Business education & accreditation : BEA
1
Journal of advertising research
1
Journal of business venturing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Customer entertainment in relationship marketing : a literature review and directions for future research
Oakley, Jared
;
Bush, Alan J.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009549374
Saved in:
2
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
3
The marketing-R&[and]D interface : do personality factors have an impact?
Lucas, George H.
- In:
The journal of product innovation management : an …
5
(
1988
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001071312
Saved in:
4
Does benchmarking hinder mission diversity of AACSB-accredited schools : evidence from the U.S. and Europe?
Cicala, John E.
;
Delcoure, Natalya
;
Oates, Barbara R.
- In:
Business education & accreditation : BEA
9
(
2017
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011800981
Saved in:
5
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
6
An empirically derived taxonomy of manufacturer-retailer channel structures
Tokman, Mert
;
Deitz, George D.
;
Richey, Robert Glenn <Jr.>
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011435906
Saved in:
7
A strategic choice theory taxonomy of retailers’ strategic orientations
Tokman, Mert
;
Richey, Robert Glenn <Jr.>
;
Deitz, George D.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 186-208
Persistent link: https://www.econbiz.de/10011489609
Saved in:
8
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
9
Cross-national invariance of the entrepreneurial orientation scale
Hansen, John D.
;
Deitz, George D.
;
Tokman, Mert
; …
- In:
Journal of business venturing
26
(
2011
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10008748939
Saved in:
10
Direct-to-consumer advertising : exposure, behavior, and policy implications
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10009234732
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