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Culture-based rejection of taboo-infringing imports
Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81
This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...
Persistent link: https://www.econbiz.de/10012026691
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Best practices in international business
Czinkota, Michael R. (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001549185
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Business without borders : a strategic guide to global marketing
DePalma, Donald A. - 2002
Persistent link: https://www.econbiz.de/10001653671
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Marketing ein. Dem Trend der zunehmenden Globalisierung des Welthandels folgt auch das internationale Direktmarketing. Im …
Persistent link: https://www.econbiz.de/10014018991
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Crossing border : globalization as myth and charter in American transnational consumer marketing
Applbaum, Kalman - 2009
Persistent link: https://www.econbiz.de/10003832360
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard - In: Journal of global marketing 23 (2010) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
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Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
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Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.; Rülke, Tessa - 2002
The information and communications revolution has hastened the process of globalization in today's world of business …
Persistent link: https://www.econbiz.de/10010512690