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USA
Consumer behaviour
83,542
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Brand management
17,731
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Vertrauen
17,116
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16,496
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12,620
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11,224
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11,112
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10,588
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8,246
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6,923
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4,812
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4,764
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4,545
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4,481
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4,255
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4,208
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4,195
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4,105
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4,044
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18
Winter, Joachim
18
McFadden, Daniel
17
Stevenson, Betsey
17
Wolfers, Justin
17
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Jang, Soocheong
13
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Algan, Yann
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
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Kaiser, Harry M.
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Malmendier, Ulrike
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Sallee, James M.
11
Allcott, Hunt
10
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10
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Dong, Diansheng
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Roe, Brian
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9
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9
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9
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9
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9
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IGI Global
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INSEAD
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Universität Mannheim
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American Council on Consumer Interests
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American Management Association
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Arthur D. Little, Inc
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Books on Demand GmbH <Norderstedt>
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Conran Foundation <London>
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Cornell University / Department of Applied Economics and Management
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Working paper / National Bureau of Economic Research, Inc.
327
Journal of consumer research : JCR ; an interdisciplinary bimonthly
167
Journal of business research : JBR
82
Journal of retailing and consumer services
76
NBER working paper series
73
Psychology & marketing
71
International journal of hospitality management
65
Journal of fashion marketing and management
61
American journal of agricultural economics
46
The American economic review
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43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
42
Discussion paper / Centre for Economic Policy Research
40
Journal of marketing theory and practice
40
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40
Discussion paper series / IZA
38
International journal of consumer studies
38
Journal of advertising research
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of business ethics : JOBE
35
Journal of international consumer marketing
35
American economic journal : a journal of the American Economic Association
32
International journal of sport management and marketing : IJSMM
31
Journal of consumer behaviour : an international research review
31
International journal of retail & distribution management
30
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The journal of product & brand management
29
Journal of marketing
28
Journal of advertising : official publication of the American Academy of Advertising
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Journal of the Academy of Marketing Science
27
Applied economics
26
Academy of Management journal : AMJ
25
Journal of food products marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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European journal of marketing : EJM
23
IZA Discussion Papers
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Journal of travel and tourism marketing
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The review of economics and statistics
22
International journal of selection and assessment
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ECONIS (ZBW)
6,463
EconStor
94
USB Cologne (EcoSocSci)
75
Other ZBW resources
50
OLC EcoSci
14
RePEc
7
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1
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
2
Investigating relationships between adolescents' liking for an apparel
brand
and
brand
self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
Saved in:
3
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
4
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
5
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
6
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
7
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
8
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
9
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
10
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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