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A profile of the United States toy industry : serious fun
Byrne, Christopher - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10010498951
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The ethnocentric MNC and host-country traditions : conflict between Toys"R"Us and the Swedish trade union
Farhang, Manucher - In: Journal of euromarketing 6 (1997) 2, pp. 99-105
Persistent link: https://www.econbiz.de/10001223865
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The game makers : the story of Parker Brothers, from Tiddledy Winks to Trivial Pursuit
Orbanes, Philip E. - 2004
Persistent link: https://www.econbiz.de/10001783871
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Distribution matters
Marvel, Howard P. - In: The antitrust bulletin : the journal of American and … 49 (2004) 4, pp. 955-984
Persistent link: https://www.econbiz.de/10002675875
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LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren; Stecher, Robbert Nickolaj - In: International management : cross-boundary challenges, (pp. 412-423). 2003
Persistent link: https://www.econbiz.de/10001800162
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Allomother as image and essence : animating the American girl brand
Sherry, John F.; Borghini, Stefania; McGrath, Mary Ann; … - In: Explorations in consumer culture theory : [selected …, (pp. 137-149). 2009
Persistent link: https://www.econbiz.de/10003787520
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Product recalls, imperfect information, and spillover effects : lessons from the consumer response to the 2007 toy recalls
Freedman, Seth; Kearney, Melissa Schettini; Lederman, Mara - 2009
Persistent link: https://www.econbiz.de/10003866924
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American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina; Sherry, John F.; Muñiz, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.
Eckert, Robert A.; Lyles, Marjorie A. - In: Business horizons 51 (2008) 6, pp. 463-468
Persistent link: https://www.econbiz.de/10003785580
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Negotiating global citizenship : Mattel’s 2007 recall crisis
Curtin, Patricia A. - In: The handbook of crisis communication, (pp. 467-488). 2010
Persistent link: https://www.econbiz.de/10003929433