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Mobile coupons : what to offer...
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USA
Consumer behaviour
83,098
Konsumentenverhalten
80,618
Theorie
9,713
Theory
9,545
Relationship marketing
9,454
Beziehungsmarketing
9,427
Brand management
7,581
Markenführung
7,540
Mobilkommunikation
6,981
Mobile communications
6,941
Brand image
6,711
Markenimage
6,671
Customer satisfaction
5,903
Kundenzufriedenheit
5,743
Online-Handel
5,704
Online retailing
5,692
United States
4,962
Social Web
4,908
Social web
4,906
Online-Marketing
4,715
Internet marketing
4,693
Service quality
4,610
Dienstleistungsqualität
4,565
Deutschland
4,494
Brand
4,322
Markenartikel
4,312
Einzelhandel
4,262
Retail trade
4,219
Germany
4,178
Electronic Commerce
4,036
E-commerce
3,782
Werbewirkung
3,685
Advertising effects
3,647
Verbraucherverhalten
3,587
Experiment
3,445
Emotion
3,264
Advertising
3,075
Werbung
2,994
Privater Konsum
2,891
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Goldsmith, Ronald E.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Duso, Tomaso
11
Handel, Benjamin R.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Hurst, Erik
8
Jung, Astrid
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
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National Bureau of Economic Research
59
IGI Global
42
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
Information Resources Management Association
3
American Home Economics Association
2
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
2
Federal Reserve Bank of New York
2
INSEAD
2
Institut für Wirtschaftswissenschaften <Wien>
2
NetLibrary, Inc
2
TÜV Rheinland AG
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on Armed Services
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Constitutional Rights
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Banco Centroamericano de Integración Económica
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Housing and Urban Development
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
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Working paper / National Bureau of Economic Research, Inc.
257
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
72
Journal of business research : JBR
71
Psychology & marketing
66
Journal of fashion marketing and management
58
NBER working paper series
57
International journal of hospitality management
53
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of marketing theory and practice
33
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of consumer behaviour : an international research review
29
Discussion paper / Centre for Economic Policy Research
28
Telecommunications policy : the international journal of digital economy, data sciences and new media
28
International journal of sport management and marketing : IJSMM
26
Journal of advertising research
26
Journal of marketing
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Young consumers : insight and ideas for responsible marketers
18
European journal of marketing : EJM
17
Finance and economics discussion series
17
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Source
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ECONIS (ZBW)
5,010
USB Cologne (EcoSocSci)
63
EconStor
62
Other ZBW resources
49
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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1
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
2
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
3
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
4
Technologies of consumer labor : a history of self-service
Palm, Michael
-
2017
Persistent link: https://www.econbiz.de/10011430367
Saved in:
5
Factors affecting third-generation mobile services : applying the purchase intention model
Lin, Tung-Ching
;
Wu, Sheng
;
Wang, Kuei-Ing
;
Tsai, Meng-Chun
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010506802
Saved in:
6
Factors influencing continued use of mobile easy payment service : an empirical investigation
Jun, Jaehyeon
;
Cho, Insu
;
Park, Heejun
- In:
Total quality management & business excellence : an …
29
(
2018
)
9
,
pp. 1043-1057
Persistent link: https://www.econbiz.de/10011918840
Saved in:
7
Exploring the role of innovation attributes on mobile payment adoption
Arli, Denni
;
Bakpayev, Marat
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 826-841
Persistent link: https://www.econbiz.de/10014471125
Saved in:
8
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
9
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
Saved in:
10
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
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