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USA
Consumer behaviour
83,658
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Globalisierung
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59,050
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31,160
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30,836
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9,021
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7,737
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6,686
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6,132
Kulturelle Identität
6,033
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6,025
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5,908
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5,850
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5,821
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5,721
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Kaiser, Harry M.
21
Lusk, Jayson L.
20
Nunnenkamp, Peter
20
Stavins, Joanna
20
Kotler, Philip
18
Schuh, Scott
18
Gern, Klaus-Jürgen
17
Kooths, Stefan
17
McFadden, Daniel
17
Warnock, Francis E.
17
Stolzenburg, Ulrich
16
Winter, Joachim
16
Agarwal, Sumit
15
Czinkota, Michael R.
15
Einav, Liran
15
Heiss, Florian
15
Freeman, Richard B.
14
Jang, Soocheong
14
Kilian, Lutz
14
Ronkainen, Ilkka A.
14
Tadajewski, Mark
14
Han, Heesup
13
Jones, D. G. Brian
13
Eichengreen, Barry
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Dooley, Michael P.
11
Fratzscher, Marcel
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kumar, V.
11
Aizenman, Joshua
10
Allcott, Hunt
10
Bertrand, Marianne
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Irwin, Douglas A.
10
Kaplan, Greg
10
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National Bureau of Economic Research
91
American Marketing Association
19
Institute for International Economics <Washington, DC>
10
Edward Elgar Publishing
8
IGI Global
7
Russell Sage Foundation
7
Center for Strategic and International Studies
6
NetLibrary, Inc
6
USA / General Accounting Office
6
American Management Association
5
European Society for Opinion and Marketing Research
5
Friedrich-Schiller-Universität Jena
5
INSEAD
5
Kiel Institute for the World Economy
5
AMACOM
4
Brookings Institution
4
Council on Foreign Relations
4
OECD
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / Government Accountability Office
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Institut für Weltwirtschaft
3
Seminar on market modelling
3
USA / Bureau of the Census
3
USA / Economic Research Service
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Enterprise Institute for Public Policy Research
2
American Home Economics Association
2
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Centre d'Observation Economique
2
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2
Economic Policy Institute <Washington, DC>
2
Federal Reserve Bank of New York
2
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2
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Working paper / National Bureau of Economic Research, Inc.
337
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of business research : JBR
107
NBER working paper series
87
Journal of retailing and consumer services
72
Psychology & marketing
68
International journal of hospitality management
60
Journal of fashion marketing and management
59
American journal of agricultural economics
53
Discussion paper / Centre for Economic Policy Research
49
The journal of consumer marketing
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The American economic review
42
Journal of marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of international consumer marketing
40
International journal of consumer studies
39
Journal of marketing theory and practice
39
Journal of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Journal of advertising research
34
Journal of global marketing
34
Journal of consumer behaviour : an international research review
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
31
European journal of marketing : EJM
30
International journal of sport management and marketing : IJSMM
30
Journal of macromarketing : examining the interactions among markets, marketing, and society
29
Journal of marketing management : MM
29
SpringerLink / Bücher
29
The review of economics and statistics
28
Discussion paper series / IZA
27
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
27
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
NBER Working Paper
26
Applied economics
25
History of marketing thought ; Volume 1
25
Industrial marketing management : the international journal for industrial and high-tech firms
25
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ECONIS (ZBW)
9,440
USB Cologne (EcoSocSci)
294
EconStor
134
Other ZBW resources
97
RePEc
27
OLC EcoSci
13
ArchiDok
2
USB Cologne (business full texts)
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date (oldest first)
1
Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri
- In:
International business and economics research journal
11
(
2012
)
6
,
pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
Saved in:
2
U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
Saved in:
3
Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
Saved in:
4
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
5
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
6
The effects of expectation disconfirmations on customer outcomes in e-markets : impact of national culture
Song, Lei
;
Weisstein, Fei L.
;
Anderson, Rolph E.
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011628602
Saved in:
7
How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
Saved in:
8
Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan
;
Comello, Maria Leonora Nori G.
;
Lee, Suman
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
Saved in:
9
Cultural diversity in people's attitudes and perceptions
Petkova, Dijana Petkova
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003306922
Saved in:
10
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
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