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The effect of loyalty program...
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1
Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.
;
Potter, Jodi A.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D.
- In:
International journal of management & enterprise …
5
(
2008
)
2
,
pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
Saved in:
4
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
Saved in:
5
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
6
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
Saved in:
7
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
8
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
9
Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Kim, Hye-yŏng
;
Kang, Ju-young M.
;
Johnson, Kim K. P.
- In:
International journal of retail & distribution management
40
(
2012
)
5
,
pp. 376-387
Persistent link: https://www.econbiz.de/10009568095
Saved in:
10
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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