; specifically, then, an approach that allows comparing the management strategies used in these two areas. The research takes a … significant differences in the management approaches applied in these two continents. Even though the digital marketing strategies …

strategy -- Applying digital analytics to a social network …

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help … the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must … become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to …

. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the …