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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement

Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166

Persistent link: https://www.econbiz.de/10011547976

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

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Audience members' goals of media use and processing of advertisements

Juntunen, Arja - 2001

Persistent link: https://www.econbiz.de/10001565737

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

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Persistent link: https://www.econbiz.de/10013177323

Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057

Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement

Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: Social and environmental issues in advertising, (pp. 149-165). 2017

Persistent link: https://www.econbiz.de/10011591401

Privacy and Modern Advertising : Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities

Hoofnagle, Chris Jay; Urban, Jennifer M.; Li, Su - 2014

online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their … advertising industry. In previous studies, we have found that Americans think they are protected by strong online privacy laws … understanding of the terms for their legitimacy. We also probed Internet users' attitudes towards advertising. Most Internet users …

Persistent link: https://www.econbiz.de/10014165316

Selling the American people : advertising, optimization, and the origins of adtech

McGuigan, Lee - 2023

Persistent link: https://www.econbiz.de/10013486238

Alcohol, behavioral norms and sexual violence on U.S. college campuses

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Facebook-Marketing

Palme, Inga - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011326336

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