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USA
Werbung
13,737
Online-Marketing
12,856
Internet marketing
12,633
Advertising
10,321
Konsumentenverhalten
7,922
Consumer behaviour
7,900
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1,915
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1,913
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1,888
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1,852
Beziehungsmarketing
1,830
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1,828
United States
1,779
Markenimage
1,750
Brand image
1,721
Internet
1,680
Marketing
1,639
Germany
1,629
advertising
1,372
Digitalisierung
1,159
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1,060
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Kaiser, Harry M.
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13
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9
Diehl, Sandra
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Tucker, Catherine
9
Yoon, Sukki
9
Moser, H. R.
8
Okazaki, Shintaro
8
Reid, Leonard N.
8
Saffer, Henry
8
Zheng, Yuqing
8
Cheong, Yunjae
7
Goldfarb, Avi
7
Luca, Michael
7
Schmit, Todd M.
7
Taylor, Charles Raymond
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Nelson, Jon Paul
6
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6
Richards, Timothy J.
6
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6
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5
An, Soontae
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Burton, Scot
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Calder, Bobby J.
5
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5
Kim, Kihan
5
Larsen, Bradley J.
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Liaukonyte, Jura
5
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5
Phillips, Barbara J.
5
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Verlag Dr. Kovač
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American Marketing Association
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Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
Institut der Deutschen Wirtschaft Köln
1
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Redline Verlag
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Springer Fachmedien Wiesbaden
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Springer International Publishing
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Springer Malaysia Representative Office
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University of Chicago / Law School
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University of Western Sydney, Nepean / Department of Economics
1
Universität Hamburg
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
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Journal of advertising research
90
Journal of advertising : official publication of the American Academy of Advertising
67
Working paper / National Bureau of Economic Research, Inc.
48
International journal of advertising : the quarterly review of marketing communications
38
NBER working paper series
21
Journal of business research : JBR
18
Journal of promotion management : JPM
17
Psychology & marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing communications
15
Health marketing quarterly
14
International journal of internet marketing and advertising : IJIMA
14
Journal of current issues and research in advertising : JCIRA
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
American journal of agricultural economics
12
Business horizons
12
International journal of electronic marketing and retailing : IJEMR
12
The journal of law & economics
12
The journal of media economics
11
Journal of marketing
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of marketing theory and practice
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
The advertising and consumer culture reader
9
Working papers / Harvard Business School, Division of Research
9
European journal of marketing : EJM
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of historical research in marketing
8
Journal of marketing theory and practice : JMTP
8
Services marketing quarterly
8
The journal of business : B
8
The journal of consumer marketing
8
Working paper
8
International journal of industrial organization
7
Journal of global marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of international consumer marketing
7
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
7
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ECONIS (ZBW)
1,826
USB Cologne (EcoSocSci)
99
EconStor
3
RePEc
2
OLC EcoSci
1
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1
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
2
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
3
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
Development of an
advertising
impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
5
Advertising
in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
6
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
7
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
9
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
What is an advert? : a sociological perspective on marketing media
Cluley, Robert
;
Nixon, Elizabeth
- In:
Marketing theory
19
(
2019
)
4
,
pp. 405-423
Persistent link: https://www.econbiz.de/10012109412
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