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Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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Symbols, rituals and power : the lost dimensions of crisis management
Hart, Paul 't - 2008
Persistent link: https://www.econbiz.de/10003719032
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The impact of a product-harm crisis on customer perceived value
Ma, Baolong; Zhang, Lin; Wang, Gao; Fei, Li - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 341-366
Persistent link: https://www.econbiz.de/10010384688
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Age-related reaction to a product harm crisis
Silvera, David H.; Meyer, Tracy; Laufer, Daniel - In: The journal of consumer marketing 29 (2012) 4, pp. 302-309
Persistent link: https://www.econbiz.de/10009582043
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980