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Consumer behaviour
83,817
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81,367
Electronic Commerce
24,070
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21,451
Social Web
20,860
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20,829
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13,268
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13,152
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6,612
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6,493
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6,296
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5,275
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5,184
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5,126
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5,068
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4,932
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4,912
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4,791
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4,738
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4,606
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4,601
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4,210
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4,141
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Einav, Liran
22
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Allcott, Hunt
17
McFadden, Daniel
17
Tucker, Catherine
17
Winter, Joachim
16
Agarwal, Sumit
15
Goldfarb, Avi
15
Heiss, Florian
15
Cavallo, Alberto
13
Gentzkow, Matthew Aaron
13
Han, Heesup
13
Jang, Soocheong
13
Miller, Roger LeRoy
13
Goldsmith, Ronald E.
12
Goolsbee, Austan
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Cawley, John H.
11
Gorodnichenko, Yuriy
11
Handel, Benjamin R.
11
Hortaçsu, Ali
11
Laibson, David I.
11
Lennon, Sharron J.
11
Stroebel, Johannes
11
Waldfogel, Joel
11
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Levin, Jonathan
10
Lusardi, Annamaria
10
Pentina, Iryna
10
Roe, Brian
10
Smith, Alan D.
10
Yoon, Sukki
10
Baghestani, Hamid
9
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USA / General Accounting Office
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USA / Subcommittee on Commercial and Administrative Law
3
American Home Economics Association
2
Berkeley Round Table on the International Economy
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Ecademy CH
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Federal Reserve Bank of St. Louis
2
INSEAD
2
Information Resources Management Association
2
International Trade Centre
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OECD
2
R. R. Bowker Co. <New York, NY>
2
Rodney L. White Center for Financial Research
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
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USA / Economic Research Service
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Universität Mannheim
2
AEI-Brookings Joint Center for Regulatory Studies
1
American Bar Association / Section of Business Law
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American Book Publishers Council
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American Council for Capital Formation
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American Council on Consumer Interests
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American Enterprise Institute for Public Policy Research
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American Institute for Contemporary German Studies
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American Management Association
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Ariston
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Arthur D. Little International Inc. <Wiesbaden>
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
321
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
NBER working paper series
79
Journal of business research : JBR
76
Journal of retailing and consumer services
74
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Psychology & marketing
72
Journal of fashion marketing and management
62
International journal of hospitality management
58
Journal of advertising research
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
The American economic review
46
American journal of agricultural economics
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of marketing theory and practice
42
The journal of consumer marketing
42
International journal of consumer studies
39
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
American economic journal : a journal of the American Economic Association
31
Discussion paper / Centre for Economic Policy Research
31
Journal of consumer behaviour : an international research review
31
International journal of retail & distribution management
30
Journal of travel and tourism marketing
30
International journal of sport management and marketing : IJSMM
28
Applied economics
27
Journal of advertising : official publication of the American Academy of Advertising
27
The review of economics and statistics
26
International journal of electronic marketing and retailing : IJEMR
24
Journal of internet commerce
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Information systems research : ISR
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
Journal of electronic commerce research : JECR
22
Journal of food products marketing
22
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Services marketing quarterly
22
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ECONIS (ZBW)
6,603
USB Cologne (EcoSocSci)
120
EconStor
70
Other ZBW resources
60
OLC EcoSci
14
RePEc
8
USB Cologne (business full texts)
1
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1
The usefulness of online
reviews
in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
2
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
3
Consumers
' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
4
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
5
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
6
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
7
Examining the relationship between
reviews
and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher
;
Ghose, Anindya
;
Wiesenfeld, Batia
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
Saved in:
8
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
9
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online
reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
10
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
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