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USA
Consumer behaviour
83,156
Konsumentenverhalten
80,676
Social Web
20,633
Social web
20,602
Werbung
13,871
Online-Marketing
13,173
Internet marketing
13,057
Advertising
11,341
Theorie
11,054
Theory
10,849
Relationship marketing
10,415
Beziehungsmarketing
10,378
Brand management
8,989
Markenführung
8,934
Werbewirkung
8,005
Advertising effects
7,779
Brand image
7,309
Markenimage
7,282
Online-Handel
6,637
Online retailing
6,623
United States
6,196
Deutschland
6,024
Customer satisfaction
5,951
Electronic Commerce
5,841
Kundenzufriedenheit
5,783
E-commerce
5,564
Germany
5,265
Markenartikel
4,787
Brand
4,712
Service quality
4,588
Dienstleistungsqualität
4,539
Einzelhandel
4,411
Retail trade
4,345
Marketingmanagement
4,260
Marketing management
4,223
Viral marketing
4,093
Virales Marketing
4,091
Experiment
3,797
Internet
3,670
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Undetermined
1,228
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761
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Article
4,555
Book / Working Paper
2,016
Journal
21
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Article in journal
3,954
Aufsatz in Zeitschrift
3,954
Graue Literatur
972
Non-commercial literature
972
Working Paper
881
Arbeitspapier
816
Aufsatz im Buch
470
Book section
470
Hochschulschrift
188
Thesis
156
Collection of articles of several authors
82
Sammelwerk
82
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77
Fallstudie
77
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57
Sammlung
57
Aufsatzsammlung
52
research-article
48
Lehrbuch
47
Textbook
46
Conference paper
26
Guidebook
26
Konferenzbeitrag
26
Ratgeber
26
Reprint
25
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
19
Systematic review
18
Übersichtsarbeit
18
Glossar enthalten
14
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14
Amtsdruckschrift
12
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12
Bibliographie
9
Bibliografie
8
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8
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7
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6
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6
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English
6,351
German
139
Undetermined
94
French
13
Spanish
1
Swedish
1
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All
Kaiser, Harry M.
40
Lusk, Jayson L.
20
Allcott, Hunt
19
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Tucker, Catherine
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Goldfarb, Avi
15
Heiss, Florian
15
Jang, Soocheong
15
Mueller, Barbara
14
Richards, Timothy J.
14
Gentzkow, Matthew Aaron
13
Han, Heesup
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Stroebel, Johannes
11
Yoon, Sukki
11
Bronnenberg, Bart J.
10
Burton, Scot
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Diehl, Sandra
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Choi, Yung Kyun
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Pentina, Iryna
9
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National Bureau of Economic Research
74
IGI Global
11
American Marketing Association
9
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Universität Mannheim
3
Advertising Federation of America / Bureau of Research and Education
2
American Home Economics Association
2
Boston College / Department of Economics
2
Federal Reserve Bank of New York
2
Federal Trade Commission
2
INSEAD
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
290
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
98
Journal of business research : JBR
79
Psychology & marketing
78
Journal of retailing and consumer services
72
NBER working paper series
72
Journal of advertising : official publication of the American Academy of Advertising
68
Journal of fashion marketing and management
61
International journal of hospitality management
57
American journal of agricultural economics
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The American economic review
43
The journal of consumer marketing
43
Journal of marketing theory and practice
41
International journal of advertising : the quarterly review of marketing communications
38
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of international consumer marketing
36
Discussion paper / Centre for Economic Policy Research
34
Journal of consumer behaviour : an international research review
33
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
29
Journal of marketing
28
Journal of travel and tourism marketing
28
Journal of sport management : the official journal of the North American Society of Sport Management
26
Applied economics
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
The review of economics and statistics
25
Journal of business ethics : JOBE
24
Journal of promotion management : JPM
24
Journal of the Academy of Marketing Science
24
Services marketing quarterly
24
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
Health marketing quarterly
22
Journal of food products marketing
22
Young consumers : insight and ideas for responsible marketers
22
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
21
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Source
All
ECONIS (ZBW)
6,284
USB Cologne (EcoSocSci)
151
Other ZBW resources
70
EconStor
65
OLC EcoSci
14
RePEc
7
USB Cologne (business full texts)
1
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date (oldest first)
1
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
The impact of
advertising
, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
5
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
6
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
7
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
8
Facebook versus television :
advertising
value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
9
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
10
The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci
;
Kantarcıoğlu, Burcu
- In:
Public relations and advertising theories : concepts …
,
(pp. 331-358)
.
2018
Persistent link: https://www.econbiz.de/10011977794
Saved in:
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