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USA
Consumer behaviour
83,869
Konsumentenverhalten
81,420
Relationship marketing
26,460
Beziehungsmarketing
25,785
Social Web
20,876
Social web
20,845
Online-Marketing
13,279
Internet marketing
13,163
Theorie
12,015
Theory
11,835
Brand management
9,165
Markenführung
9,117
Customer satisfaction
8,441
Kundenzufriedenheit
8,238
Brand image
7,461
Markenimage
7,423
Online-Handel
7,252
Online retailing
7,234
Deutschland
7,079
Electronic Commerce
6,895
Service quality
6,743
Germany
6,703
Dienstleistungsqualität
6,691
E-commerce
6,548
United States
6,389
Marketingmanagement
5,030
Marketing management
4,997
Viral marketing
4,935
Virales Marketing
4,915
Einzelhandel
4,870
Werbewirkung
4,824
Retail trade
4,822
Advertising effects
4,776
Brand
4,694
Markenartikel
4,683
Elektronisches Geld
4,527
Electronic money
4,515
Advertising
4,169
Werbung
4,088
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Online availability
All
Undetermined
1,306
Free
793
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Article
4,735
Book / Working Paper
1,900
Journal
17
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All
Article in journal
4,096
Aufsatz in Zeitschrift
4,096
Graue Literatur
946
Non-commercial literature
946
Working Paper
890
Arbeitspapier
822
Aufsatz im Buch
537
Book section
537
Hochschulschrift
174
Thesis
145
Case study
107
Fallstudie
107
Collection of articles of several authors
94
Sammelwerk
94
Collection of articles written by one author
54
Sammlung
54
Aufsatzsammlung
49
Lehrbuch
44
Textbook
43
research-article
39
Guidebook
33
Ratgeber
33
Conference paper
26
Konferenzbeitrag
26
Reprint
22
Konferenzschrift
17
Amtsdruckschrift
16
Government document
16
Bibliografie enthalten
15
Bibliography included
15
Glossar enthalten
14
Glossary included
14
Systematic review
12
Übersichtsarbeit
12
Bibliografie
8
Conference proceedings
7
review-article
6
Statistik
5
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4
Handbook
4
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English
6,479
German
140
Undetermined
24
French
13
Spanish
2
Swedish
1
Author
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Stavins, Joanna
26
Lusk, Jayson L.
20
Schuh, Scott
19
Tucker, Catherine
19
Allcott, Hunt
17
Jang, Soocheong
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Goldfarb, Avi
15
Heiss, Florian
15
Han, Heesup
14
Gentzkow, Matthew Aaron
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Stroebel, Johannes
11
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Finkelstein, Amy
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Lusardi, Annamaria
10
Mattila, Anna S.
10
Roe, Brian
10
Rudanko, Leena
10
Yoon, Sukki
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Bruwer, Johan
9
Choi, Yung Kyun
9
Dubé, Jean-Pierre
9
Grewal, Dhruv
9
Kiser, Elizabeth K.
9
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Institution
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National Bureau of Economic Research
72
IGI Global
15
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
USA / Economic Research Service
3
American Home Economics Association
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco
2
INSEAD
2
Information Resources Management Association
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
Universität Mannheim
2
American Bar Association / Section of Business Law
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little International Inc. <Wiesbaden>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Cato Institute
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation of Britisch Industry
1
Conference on Bank Structure and Competition <34, 1998, Chicago, Ill.>
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
280
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
81
Journal of retailing and consumer services
80
International journal of hospitality management
73
Psychology & marketing
71
NBER working paper series
70
Journal of fashion marketing and management
60
Journal of advertising research
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
American journal of agricultural economics
43
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
The American economic review
40
International journal of consumer studies
38
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
The journal of services marketing
33
Journal of marketing
32
Journal of the Academy of Marketing Science
32
Journal of travel and tourism marketing
32
Discussion paper / Centre for Economic Policy Research
31
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
Services marketing quarterly
31
International journal of sport management and marketing : IJSMM
30
American economic journal : a journal of the American Economic Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of business ethics : JOBE
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Applied economics
23
Journal of food products marketing
22
Journal of service research : JSR
22
Young consumers : insight and ideas for responsible marketers
22
Finance and economics discussion series
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of hospitality marketing & management
21
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Source
All
ECONIS (ZBW)
6,441
USB Cologne (EcoSocSci)
69
EconStor
68
Other ZBW resources
53
OLC EcoSci
14
RePEc
6
USB Cologne (business full texts)
1
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1
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
2
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
3
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
4
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
5
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
6
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
7
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
8
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
9
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
10
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
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