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USA
Consumer behaviour
83,528
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81,078
Spillover-Effekt
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18,120
Brand management
17,731
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13,943
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9,284
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7,088
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6,264
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4,599
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4,541
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4,476
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4,253
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4,192
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4,141
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4,133
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4,089
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4,031
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3,970
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Lusk, Jayson L.
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Stavins, Joanna
20
Keller, Wolfgang
19
McAleer, Michael
19
Schuh, Scott
18
McFadden, Daniel
17
Van Reenen, John
17
Yeaple, Stephen R.
17
Agarwal, Sumit
16
Winter, Joachim
16
Carlino, Gerald A.
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Adams, James D.
12
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Niepmann, Friederike
12
Tonsor, Glynn T.
12
Wang, Zhu
12
Fratzscher, Marcel
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Akinci, Ozge
10
Allcott, Hunt
10
Bayoumi, Tamim A.
10
Branstetter, Lee
10
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10
Chang, Chia-Lin
10
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10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Hale, Galina
10
Inman, Robert P.
10
Kang, Sang Hoon
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
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National Bureau of Economic Research
108
American Marketing Association
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Friedrich-Schiller-Universität Jena
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European University Institute / Department of Economics
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IGI Global
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INSEAD
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American Home Economics Association
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Chambre de commerce et d'industrie de Paris
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Federal Reserve Bank of New York
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Herbert Quandt-Stiftung
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2
London School of Economics and Political Science
2
OECD
2
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2
Sinclair-Haus-Gespräch <25, 2005, Bad Homburg v. d. Höhe>
2
Springer Fachmedien Wiesbaden
2
Suntory-Toyota International Centre for Economics and Related Disciplines
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Universität Mannheim
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Arthur D. Little, Inc
1
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Books on Demand GmbH <Norderstedt>
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Boston College / Department of Economics
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Brookings Institution
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Working paper / National Bureau of Economic Research, Inc.
342
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
NBER working paper series
109
Journal of business research : JBR
77
Journal of retailing and consumer services
73
Psychology & marketing
69
International journal of hospitality management
60
Journal of fashion marketing and management
60
American journal of agricultural economics
52
Discussion paper / Centre for Economic Policy Research
50
The American economic review
43
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of brand management : an international journal
40
Journal of marketing theory and practice
39
The review of economics and statistics
39
Journal of international consumer marketing
38
American economic journal : a journal of the American Economic Association
37
International journal of consumer studies
37
Journal of advertising research
37
Applied economics
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Working paper
33
International journal of sport management and marketing : IJSMM
32
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
The journal of product & brand management
29
Journal of marketing
28
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of business ethics : JOBE
25
Journal of food products marketing
25
Journal of the Academy of Marketing Science
25
IMF working papers
24
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
23
NBER Working Paper
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The North American journal of economics and finance : a journal of financial economics studies
23
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ECONIS (ZBW)
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EconStor
106
USB Cologne (EcoSocSci)
73
Other ZBW resources
50
OLC EcoSci
14
RePEc
6
USB Cologne (business full texts)
1
ArchiDok
1
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date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
6
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
7
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
8
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
9
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
10
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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