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USA
Werbung
13,870
Online-Marketing
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Internet marketing
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11,339
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8,489
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advertising
1,408
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9
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8
Vogel, Harold L.
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Yoon, Sukki
8
Choi, Yung Kyun
7
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Elberse, Anita
6
Gil, Ricard
6
Kinnucan, Henry W.
6
Okazaki, Shintaro
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Pentina, Iryna
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Sedgwick, John
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Waterman, David
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An, Soontae
5
Bakker, Gerben
5
Cattani, Gino
5
Cheong, Yunjae
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Ferriani, Simone
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Pokorny, Michael
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Zheng, Yuqing
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Federal Trade Commission
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Information Resources Management Association
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Axel Springer Verlag
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Confederation British Industry
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
HEC Paris (École des Hautes Études Commerciales)
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Springer International Publishing
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University of Western Sydney, Nepean / Department of Economics
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1
VNR Verlag für die Deutsche Wirtschaft AG
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Journal of advertising research
49
Working paper / National Bureau of Economic Research, Inc.
42
Journal of advertising : official publication of the American Academy of Advertising
34
International journal of advertising : the quarterly review of marketing communications
26
The journal of media economics
22
NBER working paper series
17
Journal of business research : JBR
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Psychology & marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Business horizons
12
The journal of law & economics
12
International journal of hospitality management
11
Journal of travel and tourism marketing
11
American journal of agricultural economics
10
European Journal of Marketing
10
Journal of cultural economics
9
Journal of current issues and research in advertising : JCIRA
9
Journal of marketing communications
9
Review of industrial organization : RIO
9
The journal of business : B
9
International journal of industrial organization
8
Journal of historical research in marketing
8
Journal of marketing
8
Journal of marketing theory and practice
8
Services marketing quarterly
8
The advertising and consumer culture reader
8
Working papers / Harvard Business School, Division of Research
8
Discussion paper / Centre for Economic Policy Research
7
European journal of marketing : EJM
7
Health marketing quarterly
7
Journal of global marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Applied economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
1,752
USB Cologne (EcoSocSci)
111
Other ZBW resources
22
RePEc
3
EconStor
2
OLC EcoSci
1
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1
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
2
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
3
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
4
E-WOM
and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
5
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
6
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
7
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
8
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
9
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
10
Word-of-blog for movies : a predictor and an outcome of box office revenue
Qin, Li
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10009387323
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