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USA
Brand management
17,735
Markenführung
17,322
Persönlichkeitspsychologie
12,912
Personality psychology
12,633
Consumer behaviour
10,633
Konsumentenverhalten
10,609
Deutschland
8,916
Markenimage
7,508
Brand image
7,356
Germany
7,008
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6,992
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5,697
Brand
5,540
Theorie
4,937
Theory
4,883
Beziehungsmarketing
4,179
Relationship marketing
4,165
Marketingmanagement
3,520
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3,146
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3,082
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2,519
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2,515
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2,488
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2,474
Personalentwicklung
2,464
Internet marketing
2,380
Personalpolitik
2,147
Personalmanagement
2,133
Human Resource Management
2,116
Electronic Commerce
1,967
Werbung
1,878
Strategisches Management
1,845
Management
1,771
United States
1,756
Verbraucherverhalten
1,636
Führung
1,633
Erfolgsfaktor
1,621
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1,608
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1,595
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143
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975
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11
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132
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72
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59
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Kotler, Philip
13
Stevenson, Betsey
8
Wolfers, Justin
8
De Chernatony, Leslie
7
Dessler, Gary
6
Heckman, James J.
6
Kapteyn, Arie
6
Aaker, David A.
5
Balmer, John M. T.
5
Bodenhorn, Howard
5
Burmann, Christoph
5
Dahlhoff, Denise
5
Goldschlag, Nathan
5
Jones, D. G. Brian
5
Judge, Timothy A.
5
Krueger, Alan B.
5
Lazear, Edward P.
5
Mittal, Vikas
5
Myers, Amanda
5
Ruhm, Christopher J.
5
Smith, James P.
5
Winterich, Karen Page
5
Ben-David, Itzhak
4
Briscoe, Dennis R.
4
Cable, Daniel M.
4
Cattan, Sarah
4
Christodoulides, George
4
Converse, Patrick D.
4
De Neve, Jan-Emmanuel
4
Fritz, Wolfgang
4
Giuliano, Paola
4
Graham, John R.
4
Harvey, Campbell R.
4
Herrmann, Andreas
4
Keller, Kevin Lane
4
Malmendier, Ulrike
4
Oswald, Andrew J.
4
Pinto, Rodrigo
4
Ruebeck, Christopher S.
4
Sallee, James M.
4
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Deutschland / Bundeswehr / Universität Hamburg
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FinanzBuch Verlag
3
OECD
3
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2
Friedrich-Schiller-Universität Jena
2
Industrial Relations Research Association
2
J. L. Kellogg Graduate School of Management
2
Linkage Inc. <Lexington, MA>
2
NetLibrary, Inc
2
Society for Human Resource Management
2
American Council on Consumer Interests
1
American Marketing Association
1
American Society for Personnel Administration
1
Art Directors Club <New York, N.Y.>
1
Beratungs-GmbH für Altersversorgung Dr. Dr. Ernst Heissmann <Wiesbaden>
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Bureau of National Affairs <Washington, DC>
1
Campus Verlag
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Droege & Comp. <Düsseldorf>
1
ESOP Association
1
Federal Reserve Bank of Chicago / Research Dept
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
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1
IMP Group
1
Information Resources Management Association
1
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1
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1
Julius-Maximilians-Universität Würzburg
1
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Working paper / National Bureau of Economic Research, Inc.
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
The journal of brand management : an international journal
29
SpringerLink / Bücher
27
Academy of Management journal : AMJ
22
The journal of product & brand management
22
Discussion paper series / IZA
21
International journal of selection and assessment
21
Human performance
16
Journal of business research : JBR
15
Journal of vocational behavior
14
Europäische Hochschulschriften / 5
12
IZA Discussion Papers
12
Journal of business ethics : JOBE
12
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
12
International journal of hospitality management
11
Journal of advertising research
11
Journal of business and psychology
11
European journal of marketing : EJM
10
Journal of marketing theory and practice
9
Journal of consumer behaviour : an international research review
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of managerial psychology
8
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
Human relations
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of sport management and marketing : IJSMM
7
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
7
Management communication quarterly : an international journal
7
Springer eBook Collection / Business and Management
7
The IUP journal of brand management : IJBRM
7
Business horizons
6
Corporate reputation review : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing for higher education
6
Journal of marketing management : MM
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Report / Marketing Science Institute
6
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ECONIS (ZBW)
1,716
USB Cologne (EcoSocSci)
383
EconStor
17
OLC EcoSci
1
RePEc
1
Other ZBW resources
1
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1
CSR im Zeichen der Employer-Brand : Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer-Branding in der stakeholderspezifischen Markenführung
Schmidt, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003819291
Saved in:
2
Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.
;
Cha, Jiyoung
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
5
Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Russell, Stephanie
- In:
Branded lives : the production and consumption of …
,
(pp. 90-107)
.
2011
Persistent link: https://www.econbiz.de/10009384359
Saved in:
6
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
7
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
8
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
9
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
10
Harry Potter : the story of a global business phenomenon
Gunelius, Susan
-
2008
Persistent link: https://www.econbiz.de/10003685447
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