Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Distinguishing Constructs from...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Werbewirkung
11
Brand
10
Markenartikel
10
Internet marketing
9
Online-Marketing
9
United States
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Werbung
8
Customer integration
6
Kundenintegration
6
Marketing
5
Social Web
5
Social web
5
Communication media
4
Decision
4
Entscheidung
4
Kommunikationsmedien
4
Marktforschung
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Innovation
3
Media usage
3
Mediennutzung
3
Product information
3
Produktinformation
3
Advertising planning
2
Aufsatzsammlung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz im Buch
4
Aufsatz in Zeitschrift
4
Book section
4
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
9
Undetermined
1
Author
All
Calder, Bobby J.
8
Malthouse, Edward C.
4
Tybout, Alice M.
2
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Dessart, Laurence
1
Doorn, Jenny van
1
Fox, Karen F. A.
1
Hauser, John R.
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Kolsky, Richard
1
Koppelman, Frank S.
1
Le Brocquy, David
1
Leckie, Civilai
1
Libai, Barak
1
Marbach, Julia
1
Maslowska, Ewa
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Raquel, Cristiana
1
Roehm, Michelle
1
Spinosa, Charles
1
Veloutsou, Cleopatra
1
more ...
less ...
Institution
All
J. L. Kellogg Graduate School of Management
1
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
3
Applications of management science : a research annual
1
Business horizons
1
Cutting edge international research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing the unthinkable : what to do when a scandal hits your brand
Roehm, Michelle
;
Tybout, Alice M.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 159-177)
.
2008
Persistent link: https://www.econbiz.de/10003755910
Saved in:
2
Consumer-oriented transportation service planning : consumer analysis and strategies
Hauser, John R.
-
1981
Persistent link: https://www.econbiz.de/10001042896
Saved in:
3
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
4
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
Saved in:
5
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
6
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
7
The right kind of business advocacy
Fox, Karen F. A.
;
Calder, Bobby J.
- In:
Business horizons
28
(
1985
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10003508322
Saved in:
8
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
9
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
10
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
