//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Social Web
20,310
Social web
20,279
Brand management
17,500
Markenführung
17,086
Online-Marketing
12,947
Internet marketing
12,837
Brand image
11,047
Markenimage
10,930
Relationship marketing
10,867
Beziehungsmarketing
10,830
Theorie
10,676
Theory
10,502
Markenartikel
9,149
Brand
8,109
Online-Handel
6,531
Online retailing
6,516
Deutschland
6,500
Customer satisfaction
6,166
United States
6,124
Kundenzufriedenheit
5,992
Germany
5,901
Electronic Commerce
5,802
E-commerce
5,503
Werbewirkung
5,126
Advertising effects
5,059
Viral marketing
4,811
Virales Marketing
4,791
Service quality
4,695
Marketingmanagement
4,646
Dienstleistungsqualität
4,645
Marketing management
4,615
Einzelhandel
4,576
Retail trade
4,512
Advertising
4,448
Werbung
4,448
Experiment
3,683
Marketing
3,656
more ...
less ...
Online availability
All
Undetermined
1,193
Free
761
Type of publication
All
Article
4,508
Book / Working Paper
1,863
Journal
20
Type of publication (narrower categories)
All
Article in journal
3,921
Aufsatz in Zeitschrift
3,921
Graue Literatur
927
Non-commercial literature
927
Working Paper
862
Arbeitspapier
797
Aufsatz im Buch
503
Book section
503
Hochschulschrift
176
Thesis
144
Case study
112
Fallstudie
112
Collection of articles of several authors
92
Sammelwerk
92
Collection of articles written by one author
53
Sammlung
53
Aufsatzsammlung
52
Lehrbuch
40
Textbook
39
research-article
37
Reprint
26
Guidebook
25
Ratgeber
25
Conference paper
24
Konferenzbeitrag
24
Konferenzschrift
15
Bibliografie enthalten
14
Bibliography included
14
Glossar enthalten
13
Glossary included
13
Systematic review
13
Übersichtsarbeit
13
Amtsdruckschrift
11
Government document
11
Bibliografie
8
Conference proceedings
6
review-article
6
Interview
5
No longer published / No longer aquired
5
Statistik
5
more ...
less ...
Language
All
English
6,210
German
143
Undetermined
29
French
15
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
Allcott, Hunt
17
Goldfarb, Avi
17
McFadden, Daniel
17
Tucker, Catherine
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Gentzkow, Matthew Aaron
13
Han, Heesup
13
Jang, Soocheong
13
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Stroebel, Johannes
11
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Lusardi, Annamaria
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Barber, Nelson
9
Bruwer, Johan
9
Choi, Yung Kyun
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Pentina, Iryna
9
Sommer, Martin
9
Souleles, Nicholas S.
9
more ...
less ...
Institution
All
National Bureau of Economic Research
80
IGI Global
11
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
Universität Mannheim
3
American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
282
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
80
NBER working paper series
80
Psychology & marketing
76
Journal of retailing and consumer services
74
International journal of hospitality management
63
Journal of fashion marketing and management
61
Journal of advertising research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
American journal of agricultural economics
46
The journal of consumer marketing
46
Journal of marketing theory and practice
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The American economic review
41
The journal of brand management : an international journal
40
International journal of consumer studies
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
34
Journal of travel and tourism marketing
33
International journal of sport management and marketing : IJSMM
32
Journal of advertising : official publication of the American Academy of Advertising
32
American economic journal : a journal of the American Economic Association
31
Journal of consumer behaviour : an international research review
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of marketing
29
The journal of product & brand management
29
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of food products marketing
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of the Academy of Marketing Science
24
Journal of business ethics : JOBE
23
Services marketing quarterly
23
The review of economics and statistics
23
Young consumers : insight and ideas for responsible marketers
23
European journal of marketing : EJM
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of advertising : the quarterly review of marketing communications
20
more ...
less ...
Source
All
ECONIS (ZBW)
6,182
USB Cologne (EcoSocSci)
72
EconStor
66
Other ZBW resources
50
OLC EcoSci
14
RePEc
6
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
6,391
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The latent potential of virtual communities as
brand
missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
3
Brand
experience and
brand
implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Social information in Facebook news feed ads : effects of personal relevance and
brand
familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
5
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Personal
Brand
Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz
-
2018
fill a gap between theory and practice. Describing how social media can increase
brand
profiles online, it explains basic …
Persistent link: https://www.econbiz.de/10012396418
Saved in:
7
Personal
brand
creation in the digital age : theory, research and practice
Grzesiak, Mateusz
-
2018
Persistent link: https://www.econbiz.de/10011723493
Saved in:
8
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
9
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
10
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->