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Brand experience and brand implications in a multi-channel setting

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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea

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The latent potential of virtual communities as brand missionaries : implications from US and Korean

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Corbynmania : citizen-consumers and the case for an alternative political marketing

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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity

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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge

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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave

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Brand culture and identity : concepts, methodologies, tools, and applications

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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

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