Similar Search Results

Chan-Olmsted, Sylvia M.; Cha, Jiyoung - In: JMM : the international journal on media management 9 (2007) 4, pp. 135-150

Persistent link: https://www.econbiz.de/10003607002

Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47

Persistent link: https://www.econbiz.de/10009007096

Russell, Stephanie - In: Branded lives : the production and consumption of …, (pp. 90-107). 2011

Persistent link: https://www.econbiz.de/10009384359

Elliott, Richard; Davies, Andrea - In: Brand culture, (pp. 155-170). 2005

Persistent link: https://www.econbiz.de/10003239380

Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300

Persistent link: https://www.econbiz.de/10012104223

Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1016-1032

Persistent link: https://www.econbiz.de/10003962964

Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119

Persistent link: https://www.econbiz.de/10003857403

Park, Ji Kyung; John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 655-669

Persistent link: https://www.econbiz.de/10008747691

Rhee, Jongeun; Johnson, Kim K. P. - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 74-85

Persistent link: https://www.econbiz.de/10009536033

Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 759-777

Persistent link: https://www.econbiz.de/10011780582