//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does a lack of control alter a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Brand management
17,734
Markenführung
17,321
Werbung
13,888
Advertising
11,361
Consumer behaviour
10,218
Konsumentenverhalten
10,071
Markenimage
7,362
Brand image
7,277
Markenartikel
5,541
Brand
5,474
Werbewirkung
4,545
Advertising effects
4,477
Online-Marketing
3,284
Internet marketing
3,263
Relationship marketing
2,694
Beziehungsmarketing
2,682
Social Web
2,319
Social web
2,316
Markenpolitik
2,206
Deutschland
2,072
Theorie
2,043
Theory
2,004
Marketingmanagement
1,973
Marketing management
1,953
Marketing
1,833
Germany
1,571
advertising
1,409
United States
1,343
Luxury goods
909
Luxusgüter
907
Einzelhandel
861
Retail trade
826
Emotion
822
International marketing
799
Internationales Marketing
796
Corporate reputation
716
Firmenimage
715
Customer satisfaction
698
Brand loyalty
692
more ...
less ...
Online availability
All
Undetermined
248
Free
87
Type of publication
All
Article
998
Book / Working Paper
523
Journal
3
Type of publication (narrower categories)
All
Article in journal
800
Aufsatz in Zeitschrift
800
Aufsatz im Buch
138
Book section
138
Graue Literatur
134
Non-commercial literature
134
Working Paper
98
Arbeitspapier
95
Hochschulschrift
48
Case study
40
Fallstudie
40
Thesis
37
Collection of articles of several authors
30
Sammelwerk
30
Aufsatzsammlung
16
Reprint
16
research-article
14
Bibliografie enthalten
8
Bibliographie
8
Bibliography included
8
Collection of articles written by one author
8
Sammlung
8
Guidebook
7
Konferenzschrift
7
Lehrbuch
7
Ratgeber
7
Textbook
7
Conference paper
5
Dissertation u.a. Prüfungsschriften
5
Konferenzbeitrag
5
Bibliografie
4
Conference proceedings
4
Interview
4
Systematic review
4
Übersichtsarbeit
4
Biografie
3
case-report
3
review
3
Amtsdruckschrift
2
Bibliography
2
more ...
less ...
Language
All
English
1,376
Undetermined
76
German
73
French
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Berndt, Ernst R.
8
Saffer, Henry
8
Seldon, Barry J.
8
De Chernatony, Leslie
7
Moser, H. R.
7
Mueller, Barbara
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Okazaki, Shintaro
6
Petty, Ross D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Aaker, David A.
5
An, Soontae
5
Balmer, John M. T.
5
Burmann, Christoph
5
Forker, Olan D.
5
Goldschlag, Nathan
5
Huh, Jisu
5
Miracle, Gordon E.
5
Myers, Amanda
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Berger, Arthur Asa
4
Bronnenberg, Bart J.
4
Cheong, Yunjae
4
Christodoulides, George
4
Dahlhoff, Denise
4
DeLorme, Denise E.
4
Dubé, Jean-Pierre
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Mittal, Vikas
4
Mixon, Franklin G.
4
Taylor, Charles Raymond
4
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Capsule <Minneapolis, Minn.>
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University College of Swansea / Centre for Development Studies
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of advertising research
35
The journal of brand management : an international journal
30
Journal of advertising : official publication of the American Academy of Advertising
28
Working paper / National Bureau of Economic Research, Inc.
28
International journal of advertising : the quarterly review of marketing communications
27
The journal of product & brand management
21
Journal of business research : JBR
18
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Business horizons
10
European Journal of Marketing
10
European journal of marketing : EJM
10
SpringerLink / Bücher
9
Journal of current issues and research in advertising : JCIRA
8
Journal of historical research in marketing
8
The advertising and consumer culture reader
8
The journal of law & economics
8
The journal of media economics
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of international consumer marketing
7
Journal of marketing communications
7
Journal of marketing for higher education
7
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Services marketing quarterly
7
The IUP journal of brand management : IJBRM
7
The journal of business : B
7
Working paper
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of hospitality management
6
International journal of industrial organization
6
International journal of sport management and marketing : IJSMM
6
Journal of agricultural and applied economics
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing theory and practice
6
Report / Marketing Science Institute
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,397
USB Cologne (EcoSocSci)
99
Other ZBW resources
23
EconStor
3
RePEc
2
Showing
1
-
10
of
1,524
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
2
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
3
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
4
Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina
;
Both, Julia
;
Möbius, Cathleen
; …
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 97-110)
.
2009
Persistent link: https://www.econbiz.de/10003864121
Saved in:
5
Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003955672
Saved in:
6
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
7
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer
advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
8
How publicity and
advertising
spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than
advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
9
Measuring the
advertising
efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
10
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and
advertising
spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->