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Relationship marketing
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7
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The journal of brand management : an international journal
37
Journal of business research : JBR
31
International journal of hospitality management
30
Psychology & marketing
27
Journal of retailing and consumer services
24
Working paper / National Bureau of Economic Research, Inc.
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Journal of international marketing
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European journal of marketing : EJM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of sport management and marketing : IJSMM
10
Journal of travel and tourism marketing
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Report / Marketing Science Institute
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
SpringerLink / Bücher
10
The journal of consumer marketing
10
Tourism management : research, policies, practice
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Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The economics of forest disturbances : wildfires, storms, and invasive species
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Journal of international consumer marketing
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ECONIS (ZBW)
2,190
USB Cologne (EcoSocSci)
8
EconStor
7
Other ZBW resources
5
RePEc
1
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1
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
2
The latent potential of virtual communities as
brand
missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
3
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
4
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
5
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
6
Growing small brands : does a
brand
's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
7
Internal branding as a tool to ensure the employees'
brand
promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
8
Let's brandjam to humanize our brands
Gobé, Marc
- In:
Design thinking : integrating innovation, customer …
,
(pp. 109-120)
.
2010
Persistent link: https://www.econbiz.de/10003951945
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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