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USA
Consumer behaviour
83,651
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81,201
Relationship marketing
26,376
Beziehungsmarketing
25,701
Brand management
17,743
Markenführung
17,330
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11,781
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5,872
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4,930
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4,884
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4,861
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4,857
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4,725
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4,546
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4,273
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3,655
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3,654
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Lusk, Jayson L.
20
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18
Jang, Soocheong
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Han, Heesup
15
Heiss, Florian
15
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Allcott, Hunt
10
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10
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10
Dong, Diansheng
10
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10
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10
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10
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10
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10
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10
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9
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9
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9
Lennon, Sharron J.
9
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9
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9
Sommer, Martin
9
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9
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9
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9
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8
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American Marketing Association
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IGI Global
3
American Home Economics Association
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Chambre de commerce et d'industrie de Paris
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European University Institute / Department of Economics
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Federal Reserve Bank of New York
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INSEAD
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Information Resources Management Association
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NetLibrary, Inc
2
OECD
2
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2
Universität Mannheim
2
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1
American Management Association
1
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1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
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Brookings Institution
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1
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1
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1
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1
Centre d'Observation Economique
1
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1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
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Working paper / National Bureau of Economic Research, Inc.
268
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
84
Journal of retailing and consumer services
81
International journal of hospitality management
75
Psychology & marketing
73
NBER working paper series
71
Journal of fashion marketing and management
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
American journal of agricultural economics
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
42
Journal of marketing theory and practice
40
The American economic review
40
The journal of brand management : an international journal
40
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of advertising research
36
Journal of international consumer marketing
35
Journal of marketing
34
International journal of sport management and marketing : IJSMM
33
Journal of the Academy of Marketing Science
33
International journal of retail & distribution management
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
Journal of consumer behaviour : an international research review
30
The journal of product & brand management
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
Services marketing quarterly
28
Journal of advertising : official publication of the American Academy of Advertising
26
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Applied economics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of business ethics : JOBE
24
Journal of travel and tourism marketing
23
European journal of marketing : EJM
22
The review of economics and statistics
22
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
6,138
USB Cologne (EcoSocSci)
71
EconStor
67
Other ZBW resources
55
OLC EcoSci
13
RePEc
5
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1
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
2
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
3
Refining the conceptualization of
brand
authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Saved in:
4
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
5
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
7
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
8
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
9
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
10
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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