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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Vorwärtsintegration : Konzeption und Bewertung marktorientierter Integrationsstrategien
Honold, Gerlinde - 1989
Persistent link: https://www.econbiz.de/10013378495
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Tracking a transformation : e-commerce and the terms of competition in industries
2001
Persistent link: https://www.econbiz.de/10001616107
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Competitor targeting : winning the battle for market and customer share
Gordon, Ian H.; Gordon, Ian - 2002
Persistent link: https://www.econbiz.de/10001484068
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Marketing warfare
Ries, Al; Trout, Jack - 1986
Persistent link: https://www.econbiz.de/10000042959
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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From selling goods to marketing services
Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003439150
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An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda; Jobber, David - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
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Targeting sales effort
Smith, Charles Whitley - 1958
Persistent link: https://www.econbiz.de/10003039089
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829