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International market selection and growth strategies for niche firms

Toften, Kjell; Hammervoll, Trond - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 282-295

Persistent link: https://www.econbiz.de/10009153196

Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms

Toften, Kjell; Hammervoll, Trond - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1378-1391

Persistent link: https://www.econbiz.de/10009525786

Next generation niche markets

Grody, Allan D.; Hughes, Peter J. - In: Journal / The Capco Institute : journal of financial … 30 (2010), pp. 67-72

Persistent link: https://www.econbiz.de/10008938819

Von Wal-Mart zu Small-Mart

Shuman, Michael H. - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 1, pp. 22-27

Persistent link: https://www.econbiz.de/10003443780

Profitable sales management and marketing for growing business

Calvin, Robert J. - 1984

Persistent link: https://www.econbiz.de/10000559845

An exploratory investigation of entrepreneurial marketing in SMEs : the influence of the owner/operator

Becherer, Richard C.; Haynes, Paula J.; Helms, Marilyn M. - In: Journal of business & entrepreneurship : JBE 20 (2008) 2, pp. 44-63

Persistent link: https://www.econbiz.de/10003778348

The role of the marketing function in small and medium sized enterprises

Walsh, Michael F.; Lipinski, John - In: Journal of small business and enterprise development 16 (2009) 4, pp. 569-585

Persistent link: https://www.econbiz.de/10003909863

The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Davis, Peter S.; Babakus, Emin; Englis, Paula Danskin; … - In: Journal of small business management : JSBM ; a joint … 48 (2010) 4, pp. 475-496

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and...

Persistent link: https://www.econbiz.de/10008668043

SME Internet use and strategic flexibility: the moderating effect of IT market orientation

Celuch, Kevin; Murphy, Greg - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 131-145

Persistent link: https://www.econbiz.de/10003979649

Networking as marketing strategy: a case study of small community businesses

Miller, Nanca J.; Besser, Terry L.; Sattler Weber, Sandra - In: Qualitative market research : an international journal 13 (2010) 3, pp. 253-270

Persistent link: https://www.econbiz.de/10008901318

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