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Online Marketing : Advertisers...
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USA
Electronic Commerce
23,864
Internet
21,819
E-commerce
21,243
Werbung
13,855
Online-Marketing
13,142
Internet marketing
13,026
Consumer behaviour
11,589
Advertising
11,324
Konsumentenverhalten
11,274
Werbewirkung
7,991
Social Web
7,766
Advertising effects
7,765
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7,757
Online-Handel
6,588
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6,574
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4,807
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4,766
Theory
4,675
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4,015
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3,372
United States
3,369
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3,332
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3,043
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3,003
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2,935
Markenführung
2,911
Digitalisierung
2,521
Informationstechnik
2,511
Information technology
2,416
Marketing
2,384
Digitization
2,301
Marketingmanagement
2,227
Marketing management
2,195
Viral marketing
2,150
Virales Marketing
2,144
Markenimage
1,903
Brand image
1,893
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1,835
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1,834
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Greenstein, Shane M.
40
Kaiser, Harry M.
31
Goldfarb, Avi
25
Goolsbee, Austan
18
Forman, Christopher
15
Goel, Rajeev K.
13
Mueller, Barbara
12
Silk, Alvin J.
11
Ellison, Glenn
10
Miller, Roger LeRoy
10
Choi, Yung Kyun
9
Diehl, Sandra
9
Jentz, Gaylord A.
9
Seldon, Barry J.
9
Tucker, Catherine
9
Waldfogel, Joel
9
Yoon, Sukki
9
Ellison, Sara Fisher
8
Freeman, Richard B.
8
Moser, H. R.
8
Ono, Hiroshi
8
Saffer, Henry
8
Welfens, Paul J. J.
8
Wintr, Ladislav
8
Zavodny, Madeline
8
Zheng, Yuqing
8
Berndt, Ernst R.
7
Cheong, Yunjae
7
Gentzkow, Matthew Aaron
7
Okazaki, Shintaro
7
Pentina, Iryna
7
Reid, Leonard N.
7
Schmit, Todd M.
7
Shapiro, Jesse M.
7
Taylor, Charles Raymond
7
Burton, Scot
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
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IGI Global
23
National Bureau of Economic Research
20
Center for the Study of Industrial Organisation
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USA / General Accounting Office
5
USA / Subcommittee on Commercial and Administrative Law
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
American Marketing Association
2
Berkeley Round Table on the International Economy
2
Boston College / Department of Economics
2
Ecademy CH
2
Edward Elgar Publishing
2
Federal Reserve Bank of Chicago
2
Federal Trade Commission
2
Hewlett-Packard Company
2
Information Resources Management Association
2
John F. Kennedy School of Government
2
Rodney L. White Center for Financial Research
2
Springer-Verlag GmbH
2
Stanford Institute for Economic Policy Research
2
USA / Bureau of the Census
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Hamburg
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AEI-Brookings Joint Center for Regulatory Studies
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Enterprise Institute for Public Policy Research
1
American Institute for Contemporary German Studies
1
Aptus Research Solutions
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution / Task Force on the Internet
1
Campus Verlag
1
Canadian Tax Foundation
1
Centre for Economic Performance
1
Centre for International Business Studies <Edmonton, Alberta>
1
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Working paper / National Bureau of Economic Research, Inc.
100
Journal of advertising research
87
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Journal of advertising : official publication of the American Academy of Advertising
63
International journal of advertising : the quarterly review of marketing communications
34
Journal of business research : JBR
20
NBER working paper series
19
Psychology & marketing
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
19
Journal of promotion management : JPM
18
The American economic review
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of internet marketing and advertising : IJIMA
16
American journal of agricultural economics
15
International journal of electronic marketing and retailing : IJEMR
15
Journal of internet commerce
15
Business horizons
14
Journal of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
SpringerLink / Bücher
14
The journal of industrial economics
14
The journal of law & economics
14
Applied economics
13
Economic inquiry : journal of the Western Economic Association International
13
Health marketing quarterly
13
Journal of business and economic perspectives
13
Journal of current issues and research in advertising : JCIRA
13
Report for the year ... on the trade and commerce of Fiume
13
Report for the year ... on the trade and commerce of Leghorn
13
The journal of media economics
13
Information systems research : ISR
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of electronic business
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
12
The business lawyer
12
Advances in applied microeconomics : a research annual
11
Journal of electronic commerce research : JECR
11
Working paper
11
CESifo working papers
10
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Source
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ECONIS (ZBW)
3,415
USB Cologne (EcoSocSci)
160
Other ZBW resources
40
EconStor
30
RePEc
8
OLC EcoSci
1
Showing
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10
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1
The impact of
advertising
, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
2
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
3
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
4
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
6
Operations of online
advertising
services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
7
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
8
To show or not show : using user profiling to manage
internet
advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
9
Legal and ethical challenges of online behavioral targeting in
advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
10
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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