Similar Search Results - EconBiz

Motivation and value of low-cost green car (LCGC) purchase intention across generations

Kirana, Lorenza; Windasari, Nila A. - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 30-41

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

Persistent link: https://www.econbiz.de/10012199077

Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China

Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117

Persistent link: https://www.econbiz.de/10013426048

Evaluating the underlying dimensions of brands in product and services markets

De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10000131939

Creating powerful brands in consumer, service, and industrial markets

De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr

Persistent link: https://www.econbiz.de/10000675294

Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]

Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003716315

Antecedents of true brand loyalty

Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117

Persistent link: https://www.econbiz.de/10003732338

Distribution intensity and new car choice

Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486

Persistent link: https://www.econbiz.de/10003756359

Out of the closet and out on the street! : gay men and their brand relationships

Kates, Steven M. - 2009

Persistent link: https://www.econbiz.de/10003784801

Why do brands cause trouble? : a dialectical theory of consumer culture and branding

Holt, Douglas B. - 2009

Persistent link: https://www.econbiz.de/10003784803

The effects of brand name suggestiveness on advertising recall

Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009

Persistent link: https://www.econbiz.de/10003784851

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