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Is the Treasure Hunt Strategy...
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Working paper / National Bureau of Economic Research, Inc.
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Journal of retailing and consumer services
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Discussion paper series / IZA
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23
International journal of retail & distribution management
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IZA Discussion Papers
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ECONIS (ZBW)
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1
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1
Is the treasure hunt strategy working for Costco?
Corona, Ramon
;
Altamirano, Nelson
- In:
International journal of management and marketing …
3
(
2010
)
3
,
pp. 83-93
Persistent link: https://www.econbiz.de/10008807621
Saved in:
2
The retailers : a study in successful marketing and promotion
Ornstien, Edwin J.
-
1976
Persistent link: https://www.econbiz.de/10000042192
Saved in:
3
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
Saved in:
4
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
5
Consumer perceptions of extended warranties
Maronick, Thomas J.
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 224-231
Persistent link: https://www.econbiz.de/10003458655
Saved in:
6
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
7
The impact of retail promotion on the decision to purchase private label products : the case of US processed cheese
Bouhlal, Yasser
;
Capps, Oral
- In:
Agribusiness : an internat. journal
28
(
2012
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009503342
Saved in:
8
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
9
Drivers of e-retailer peak sales period price behavior : an empiriscal analysis
Ahluwalia, Punit
;
Hughes, Jarald
;
Midha, Vishal
- In:
International journal of accounting and information …
21
(
2013
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10009725804
Saved in:
10
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
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