Narrow search
Showing 1 - 10 of 6,378
Cover Image
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Cover Image
Populence : exploring luxury for the masses
Granot, Elad; Russell, La Toya M.; Brashear-Alejandro, … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Cover Image
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Cover Image
The potential of social media for luxury brand management
Jin, Seung-A Annie - In: Marketing intelligence & planning 30 (2012) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Cover Image
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Cover Image
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Cover Image
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Cover Image
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana; Montecchi, Matteo - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Cover Image
The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003339753
Cover Image
Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim; Kraus, Stephen; Harrison, Doug - 2011
Persistent link: https://www.econbiz.de/10008842344