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A targeted approach to viral marketing
Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.; Murphy, Jamie; Adler, Jami - In: International journal of hospitality management 57 (2016), pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte; Bressan, Alessandro; O'Shea, Michelle - In: Tourism planning & development 10 (2013) 3, pp. 229-248
Persistent link: https://www.econbiz.de/10009790304
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Social networks and housing markets
Bailey, Michael; Cao, Ruiqing; Kuchler, Theresa; … - 2016
The recent house price experiences within an individual's social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity. Our data combine anonymized social network information from Facebook with...
Persistent link: https://www.econbiz.de/10011476018
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
Amos, James; Emerson, B. J. - 2013
Persistent link: https://www.econbiz.de/10009673518