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USA
Unternehmenserfolg
50,223
Firm performance
49,477
Marketingmanagement
17,142
Marketing management
16,551
KMU
5,733
SME
5,713
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5,679
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5,676
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5,078
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4,948
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4,597
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4,589
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4,433
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4,410
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4,407
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4,392
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4,239
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4,067
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3,965
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3,242
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3,233
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3,212
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3,103
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3,086
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3,079
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3,043
Corporate Social Responsibility
3,014
Consumer behaviour
3,011
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3,001
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2,980
Performance measurement
2,834
Performance-Messung
2,832
Industrie
2,715
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2,667
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2,667
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2,665
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2,624
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Stulz, René M.
30
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23
Lee, Seoki
21
Kotler, Philip
18
Fairlie, Robert W.
17
Jarmin, Ronald S.
16
Fahlenbrach, Rüdiger
15
Robb, Alicia M.
15
Bloom, Nicholas
14
Haltiwanger, John C.
14
Foster, Lucia
13
Jones, D. G. Brian
13
Tadajewski, Mark
13
Brynjolfsson, Erik
12
Kaiser, Harry M.
12
Jensen, J. Bradford
11
Kaplan, Steven N.
11
Audretsch, David B.
10
Autor, David H.
10
Berger, Allen N.
10
Bernard, Andrew B.
10
Dorn, David
10
Graham, John R.
10
Katz, Lawrence F.
10
Mester, Loretta J.
10
Patterson, Christina
10
Zahra, Shaker A.
10
DeYoung, Robert
9
Goldschlag, Nathan
9
Lerner, Joshua
9
Miranda, Javier
9
Patnaik, Megha
9
Peters, Thomas J.
9
Agarwal, Rajshree
8
Bartram, Söhnke M.
8
Brown, Gregory W.
8
Coad, Alexander
8
Freeman, Richard B.
8
Frydman, Carola
8
Gompers, Paul A.
8
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National Bureau of Economic Research
24
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15
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5
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IGI Global
4
INSEAD
4
Bureau of Economic and Business Research <Champaign, Ill.>
3
Cornell University / Department of Agricultural Economics
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Harvard Graduate School of Business Administration
3
NetLibrary, Inc
3
Seminar on market modelling
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Bertelsmann Stiftung
2
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
2
Chartered Institute of Marketing
2
Federal Reserve Bank of San Francisco
2
The Wharton Financial Institutions Center
2
USA / General Accounting Office
2
USA / Subcommittee on Regulatory Reform and Paperwork Reduction
2
American Institute of Certified Public Accountants / Committee on Social Measurement
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
Apress L.P.
1
Belgian Dutch Association for Institutional and Political Economy
1
Bertelsmann-Stiftung
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Commercial Development Association
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Econometrisch Instituut <Rotterdam>
1
Ernst & Young <New York, NY>
1
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1
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1
Federal Reserve Bank of Chicago
1
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Working paper / National Bureau of Economic Research, Inc.
141
Strategic management journal
74
Academy of Management journal : AMJ
43
Journal of business research : JBR
43
The review of financial studies
43
Journal of business venturing
34
Discussion paper / Centre for Economic Policy Research
30
History of marketing thought ; Volume 1
25
Journal of business ethics : JOBE
25
The journal of finance : the journal of the American Finance Association
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Journal of marketing
24
History of marketing thought ; Volume 2
23
NBER working paper series
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of hospitality management
22
Journal of marketing management : MM
21
Journal of financial economics
20
Discussion paper series / IZA
19
Journal of banking & finance
19
Journal of financial and quantitative analysis : JFQA
19
Journal of historical research in marketing
19
Review of quantitative finance and accounting
18
Fisher College of Business working paper series
17
Small business economics : an entrepreneurship journal
17
SpringerLink / Bücher
17
Working papers / Harvard Business School, Division of Research
17
Industrial and corporate change
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The journal of corporate finance : contracting, governance and organization
15
International journal of contemporary hospitality management
14
European journal of marketing : EJM
13
Harvard business review : HBR
13
Journal of business and economic perspectives
13
Journal of the Academy of Marketing Science
13
The review of economics and statistics
13
Faculty & research / Insead : working paper series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of advertising research
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
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ECONIS (ZBW)
4,645
USB Cologne (EcoSocSci)
50
EconStor
24
Other ZBW resources
14
RePEc
5
OLC EcoSci
2
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1
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
2
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
4
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
5
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
6
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
7
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
8
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
9
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
10
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
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