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USA
Kundenzufriedenheit
13,886
Customer satisfaction
13,864
Beziehungsmarketing
8,495
Relationship marketing
8,470
Konsumentenverhalten
7,869
Consumer behaviour
7,855
Deutschland
6,980
Marketing
6,791
Service quality
6,580
Dienstleistungsqualität
6,579
Germany
5,510
Theorie
4,350
Theory
4,319
Marketingmanagement
2,769
Electronic Commerce
2,677
Kundenwert
2,626
Customer value
2,460
Vertrieb
2,433
Marketing management
2,311
Markenführung
1,948
Brand management
1,941
Unternehmen
1,932
Physical distribution
1,883
Kundenbindung
1,819
Kundenmanagement
1,713
Verbraucherverhalten
1,629
Markenpolitik
1,595
Management
1,580
Strategisches Management
1,553
E-commerce
1,540
Online-Handel
1,402
Online retailing
1,399
Internet
1,317
Online-Marketing
1,304
Bank
1,300
Qualitätsmanagement
1,265
Markenimage
1,260
Kundenservice
1,246
Customer service
1,244
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Undetermined
141
Free
38
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Book / Working Paper
815
Article
571
Journal
8
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Article in journal
508
Aufsatz in Zeitschrift
508
Hochschulschrift
108
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83
Graue Literatur
61
Non-commercial literature
61
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59
Book section
59
Lehrbuch
53
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48
Collection of articles of several authors
42
Sammelwerk
42
Aufsatzsammlung
37
Case study
37
Fallstudie
37
Arbeitspapier
34
Working Paper
34
Dissertation u.a. Prüfungsschriften
26
Bibliografie enthalten
20
Bibliography included
20
Glossar enthalten
20
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20
Konferenzschrift
17
Bibliographie
15
Ratgeber
10
Conference proceedings
9
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9
Collection of articles written by one author
8
Sammlung
8
Bibliografie
7
Fallstudiensammlung
7
Handbook
6
Handbuch
6
Biografie
5
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5
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5
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4
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3
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3
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3
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English
1,162
German
199
Undetermined
42
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All
Kotler, Philip
14
Jang, Soocheong
9
Han, Heesup
8
Homburg, Christian
7
Kumar, V.
7
Ryu, Kisang
6
Ha, Jooyeon
5
Jones, D. G. Brian
5
Skiera, Bernd
5
Aaker, David A.
4
Aksoy, Lerzan
4
Fritz, Wolfgang
4
Heskett, James L.
4
Hsu, Maxwell K.
4
Keiningham, Timothy
4
Kim, Wansoo
4
Mattila, Anna S.
4
McFadden, Kathleen L.
4
Naumann, Earl
4
Tadajewski, Mark
4
Armstrong, Gary
3
Berger, Arthur Asa
3
Blankson, Charles
3
Botti, Simona
3
Cortese, Anthony J.
3
Crotts, John C.
3
Dahlhoff, Denise
3
Day, George S.
3
Dresner, Martin
3
Drews, Ralf
3
Fitzsimmons, James A.
3
Gowen, Charles, III.
3
Greco, Albert N.
3
Gómez, Miguel I.
3
Haas, Hansjörg
3
Herrmann, Andreas
3
Hyun, Sunghyup Sean
3
Jensen, Ove
3
Johnson, Michael D.
3
Khan, M. Sajid
3
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National Bureau of Economic Research
6
NetLibrary, Inc
3
Friedrich-Schiller-Universität Jena
2
J. L. Kellogg Graduate School of Management
2
OECD
2
American Bankers Association
1
American Bar Association / Section of Antitrust Law
1
American Council on Consumer Interests
1
American Management Association / Packaging Division
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Canada / Restrictive Trade Practices Commission
1
Chartered Institute of Marketing
1
Chartered Institute of Transport
1
Colloquium der NPO-Forscher im Deutschsprachigen Raum <8, 2008, Linz>
1
Conference on Research in Income and Wealth
1
Droege & Comp. <Düsseldorf>
1
Edward Elgar Publishing
1
Fachtagung Wirtschaftskraft und Umweltschutz durch Schnelle Genehmigungsverfahren - Deutschland und Amerika im Vergleich <1996, Mainz>
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Hamburger Forum Medienökonomie
1
IMP Group
1
Information Resources Management Association
1
Institut für Betriebswirtschaftslehre der Gemeinwirtschaftlichen Unternehmen <Linz>
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
National Research Council / Board on Science, Technology, and Economic Policy
1
OECD / International Transport Forum
1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Resources for the Future, Inc.
1
Robert Wood Johnson Foundation
1
Springer Fachmedien Wiesbaden
1
Standard and Poor's Corporation <New York, NY>
1
Technologie-Beratungs-Zentrum <Hamburg>
1
Thüringer Landesamt für Statistik
1
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Published in...
All
International journal of hospitality management
27
SpringerLink / Bücher
20
Europäische Hochschulschriften / 5
14
Journal of retailing and consumer services
14
The journal of services marketing
14
Services marketing quarterly
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of service research : JSR
10
International journal of contemporary hospitality management
9
Journal of the Academy of Marketing Science
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Psychology & marketing
8
The journal of personal selling & sales management : JPSSM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
7
Journal of marketing theory and practice
7
Managing service quality : MSQ ; an international journal
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
Harvard business review : HBR
6
Journal of marketing theory and practice : JMTP
6
Journal of vacation marketing : an international journal
6
Handbook of research on customer equity in marketing
5
Health care management review : HCM review
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of air transport management
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of travel and tourism marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Academy of Management journal : AMJ
4
Bank- und finanzwirtschaftliche Forschungen
4
EBSCOhost eBook Collection
4
Gabler Edition Wissenschaft
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of retail & distribution management
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
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Source
All
ECONIS (ZBW)
1,069
USB Cologne (EcoSocSci)
325
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1
Clienting für Banker : Kundenservice als strategischer Erfolgsfaktor in Banken
Grubbs, M. R.
-
1995
Persistent link: https://www.econbiz.de/10014023167
Saved in:
2
The financial services marketing handbook : tactics and techniques that produce results
Ehrlich, Evelyn
;
Fanelli, Duke
-
2005
-
1. Jaico impr.
Persistent link: https://www.econbiz.de/10004876159
Saved in:
3
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
4
Service quality : new directions in theory and practice
Rust, Roland T.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000347620
Saved in:
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
6
Building hope : leadership in the nonprofit world
Bateson, John E. G.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003527153
Saved in:
7
Discounting : Konzeption und Anwendbarkeit des Discount als Marketingstrategie
Haas, Alexander
-
2000
Persistent link: https://www.econbiz.de/10001534146
Saved in:
8
The internationalization of U.S. franchising systems
Alon, Ilan
-
1999
Persistent link: https://www.econbiz.de/10004551720
Saved in:
9
Strategic management in a hostile environment : lessons from the tobacco industry
Jones, Raymond M.
-
1997
Persistent link: https://www.econbiz.de/10004356056
Saved in:
10
Marketing related motives and the key role of brands in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2001
Persistent link: https://www.econbiz.de/10004754575
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