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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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The strategy and tactics of pricing : a guide to profitable decision making
Nagle, Thomas T. - 1987
Persistent link: https://www.econbiz.de/10000083259
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Economic decisions for consumers
Leet, Don Rodney; Driggers, Joann - 1983
Persistent link: https://www.econbiz.de/10000055604
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813
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Marketing : an analytical perspective
Mudie, Peter - 1997
Persistent link: https://www.econbiz.de/10000613862
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Principles and practice of marketing
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10003356868
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International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan (ed.) - 1982
Persistent link: https://www.econbiz.de/10003086676