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The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
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Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.; Kohli, Ajay Kumar - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
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Disruptive marketing strategy
Hult, G. Tomas M.; Ketchen, David J. <Jr.> - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 26-35
Persistent link: https://www.econbiz.de/10011741532