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Special issue: The management and marketing of motorsports
DeGaris, Larry (contributor) - 2010
Persistent link: https://www.econbiz.de/10008650629
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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah; Crowther, Philip - In: Journal of marketing communications 20 (2014) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris - In: The global sport economy : contemporary issues, (pp. 71-88). 2019
Persistent link: https://www.econbiz.de/10012135156
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego; Zboja, James J.; Briggs, Kristie; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
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Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
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Towards a reference process model for event management
Thomas, Oliver; Hermes, Bettina; Loos, Peter - In: Business process management workshops : BPM 2007 …, (pp. 443-454). 2008
Persistent link: https://www.econbiz.de/10003729651
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Measuring event risk
Nyberg, Peter; Wilhelmsson, Anders - In: Journal of financial econometrics : official journal of … 7 (2009) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10003884188