//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A synthesis of research on the...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
31,412
Bibliometrics
20,338
Bibliometrie
20,219
Performance measurement
15,233
Performance-Messung
14,421
Marktforschung
12,308
Market research
6,866
Theorie
6,053
Theory
6,016
Deutschland
4,616
Marketingmanagement
4,533
Consumer behaviour
4,398
Marketing management
4,285
Konsumentenverhalten
4,228
Germany
3,867
Unternehmenserfolg
3,636
Firm performance
3,569
United States
3,565
Verkauf
3,490
Selling
3,167
marketing
2,596
Strategisches Management
2,551
Welt
2,461
Relationship marketing
2,439
Salespeople
2,434
World
2,422
Verkaufspersonal
2,418
Beziehungsmarketing
2,401
Innovation
2,355
Supply chain
2,154
Lieferkette
2,134
Management
2,042
Strategic management
1,757
Economics
1,581
Performance management
1,489
Innovationsmanagement
1,443
Performance-Management
1,414
Literature review
1,387
Innovation management
1,370
more ...
less ...
Online availability
All
Undetermined
601
Free
311
Type of publication
All
Article
2,423
Book / Working Paper
1,394
Journal
10
Other
2
Type of publication (narrower categories)
All
Article in journal
1,961
Aufsatz in Zeitschrift
1,961
Aufsatz im Buch
358
Book section
358
Graue Literatur
356
Non-commercial literature
356
Working Paper
318
Arbeitspapier
306
Collection of articles of several authors
101
Sammelwerk
101
Lehrbuch
99
Textbook
96
Hochschulschrift
76
Thesis
60
Case study
58
Fallstudie
58
research-article
52
Glossar enthalten
37
Glossary included
37
Reprint
37
Aufsatzsammlung
33
Konferenzschrift
29
Bibliografie enthalten
23
Bibliography included
23
Ratgeber
19
Conference proceedings
17
Guidebook
17
Fallstudiensammlung
14
review-article
14
Collection of articles written by one author
13
Sammlung
13
CD-ROM, DVD
11
Conference paper
11
Handbook
11
Handbuch
11
Konferenzbeitrag
11
Bibliografie
10
Amtsdruckschrift
9
Government document
9
Systematic review
8
more ...
less ...
Language
All
English
3,625
German
122
Undetermined
73
French
4
Italian
2
Swedish
2
Dutch
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Kotler, Philip
19
Azoulay, Pierre
17
Jaffe, Adam B.
12
Zivin, Joshua S. Graff
12
Trajtenberg, Manuel
11
Laband, David N.
10
Hamermesh, Daniel S.
9
Zimmermann, Klaus F.
9
Aaker, David A.
8
Cardoso, Ana Rute
8
Chan, Kam C.
8
Day, George S.
8
Ellison, Glenn
8
Fons-Rosen, Christian
8
Hawkins, Del I.
8
Kumar, V.
8
Malshe, Avinash
8
Marschke, Gerald
8
Ruiz-Castillo, Javier
8
Borjas, George J.
7
Courty, Pascal
7
Doran, Kirk B.
7
Hall, Bronwyn H.
7
Hartley, Robert F.
7
Lichtenberg, Frank R.
7
Malhotra, Naresh K.
7
Gaulé, Patrick
6
Guimarães, Paulo
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Morse, Adair
6
Mothersbaugh, David L.
6
Perreault, William D.
6
Sharma, Arun
6
Zaltman, Gerald
6
Zingales, Luigi
6
Adams, James D.
5
Ammann, Manuel
5
Baker, Michael John
5
Berri, David J.
5
more ...
less ...
Institution
All
American Marketing Association
19
National Bureau of Economic Research
15
American Management Association
6
European Society for Opinion and Marketing Research
5
NetLibrary, Inc
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Industrial Conference Board
3
Seminar on market modelling
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Society for Public Administration
2
Apress L.P.
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Indian Institute of Foreign Trade <Delhi>
2
J. L. Kellogg Graduate School of Management
2
OECD
2
USA / Economic Research Service
2
Weltbank
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Advanced Research Workshop on Science Evaluation and Its Management <1997, Prag>
1
American Institute of Certified Public Accountants / Committee on Social Measurement
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Commerce
1
Deutsches Zentrum für Hochschul- und Wissenschaftsforschung
1
Edward Elgar Publishing
1
Energy Sector Management Assistance Program
1
European University Institute / Department of Law
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
72
The journal of personal selling & sales management : JPSSM
38
Journal of business research : JBR
30
Public performance & management review
28
Industrial marketing management : the international journal for industrial and high-tech firms
23
European Journal of Marketing
22
Journal of business ethics : JOBE
22
Journal of the Academy of Marketing Science
21
Journal of marketing management : MM
20
Discussion paper / Centre for Economic Policy Research
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of marketing
16
International Journal of Bank Marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
NBER working paper series
15
The journal of finance : the journal of the American Finance Association
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of product innovation management : an international publication of the Product Development & Management Association
14
Business horizons
13
International journal of market research : JMRS ; the journal of the Market Research Society
13
Journal of historical research in marketing
13
Political marketing in the United States
13
The review of economics and statistics
13
American journal of agricultural economics
12
Discussion paper series / IZA
12
Journal of business-to-business marketing
12
Journal of marketing education : JME
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
The journal of economic education
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Harvard business review : HBR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Working papers / Harvard Business School, Division of Research
11
Economic inquiry : journal of the Western Economic Association International
10
European journal of marketing : EJM
10
Journal of marketing theory and practice
10
SpringerLink / Bücher
10
The journal of business & industrial marketing
10
The journal of real estate finance and economics
10
Applied economics
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,602
USB Cologne (EcoSocSci)
123
Other ZBW resources
78
EconStor
16
RePEc
4
BASE
3
OLC EcoSci
3
more ...
less ...
Showing
1
-
10
of
3,829
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of perceived organizational support on self-directed learning in sales training
Boyer, Stefanie L.
;
Artis, Andrew B.
;
Fleming, David E.
; …
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 65-76
Persistent link: https://www.econbiz.de/10010362482
Saved in:
2
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
3
Strategic sales organizations : transformation challenges and facilitators within the sales-
marketing
interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
4
Strategic sales organizations : transformation challenges and facilitators within the sales-
marketing
interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
5
The convergence of interactive
marketing
and personal
selling
and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
6
Editorial: Personal
selling
and sales management in the
marketing
of financial services : introduction to the special issue
Sangri, Esmail Salehi
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 71-73
Persistent link: https://www.econbiz.de/10010497782
Saved in:
7
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
8
The sales-
marketing
integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
9
"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
10
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013467236
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->