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USA
Marketing
102
Marketingmanagement
59
Marketing management
58
Marktforschung
53
Marketingtheorie
41
Consumer behaviour
38
Konsumentenverhalten
38
United States
38
Marketing theory
37
Vereinigte Staaten
32
Market research
30
Absatz
27
Theorie
26
Theory
26
Dienstleistung
18
Beziehungsmarketing
17
Relationship marketing
17
Kongress
16
Verkauf
16
Selling
15
Internationales Marketing
13
Service quality
13
Dienstleistungsmarketing
12
Dienstleistungsqualität
12
Services marketing
12
Welt
12
Werbung
12
World
12
Einzelhandel
11
Corporate Social Responsibility
10
Corporate social responsibility
10
International marketing
10
Product quality
10
Produktqualität
10
Verbraucher
10
Dienstleistungssektor
9
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
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Book / Working Paper
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11
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7
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English
39
German
2
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2
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Berry, Leonard L.
13
Mirabito, Ann M.
4
Baun, William B.
3
Schewe, Charles D.
2
Allvine, Fred C.
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Bendapudi, Neeli
1
Bennett, Peter D.
1
Bernhardt, Kenneth L.
1
Bloch, Thomas M.
1
Bohl, Don Lee
1
Brady, Michael K.
1
Cron, William L.
1
Curhan, Ronald C.
1
Davis, Scott W.
1
Donnelly, James H.
1
Douglas, Susan P.
1
Goldenberg, Jacob
1
Henderson, Geraldine Rosa
1
Janakiraman, Ramkumar
1
Kerin, Roger A.
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lampo, Sandra S.
1
Laran, Juliano
1
Lazer, William
1
Leipelt, Detlef
1
Lusch, Robert F.
1
Moore, Marian C.
1
Morin, Bernard
1
Murphy, Patrick E.
1
Newman, Bruce I.
1
O'Regan, Rob
1
Parish, Janet Turner
1
Perreault, William D.
1
Rau, Pradeep A.
1
Ryans, John K.
1
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Institution
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American Marketing Association
28
American Management Association
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Series / American Marketing Association
12
AMA educators' proceedings
5
Harvard business review : HBR
3
Proceedings series / American Marketing Association
3
Business horizons
2
Combined proceedings (Spring Conference + Fall Conference)
2
AMA briefings & surveys
1
Corporate brand and corporate reputation
1
Deutsche Hochschulschriften : DHS
1
Educators' proceedings
1
Fall conference / Proceedings
1
Harvard business review on managing health care
1
Harvard business review on retailing and merchandising
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of historical research in marketing
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings of the ... National Conference of the American Marketing Association
1
Quality management journal : QMJ
1
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Source
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
2
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1
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
2
Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.
;
Rau, Pradeep A.
-
1990
Persistent link: https://www.econbiz.de/10000857238
Saved in:
3
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
4
Political marketing : readings and annotated bibliography
Newman, Bruce I.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000711099
Saved in:
5
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
6
New marketing for social and economic progress and Marketing's contributions to the firm and to the society
Curhan, Ronald C.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000579586
Saved in:
7
Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef
-
1992
Persistent link: https://www.econbiz.de/10000859628
Saved in:
8
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
9
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
10
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
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