Narrow search
Showing 1 - 10 of 5,508
Cover Image
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian; Leng, Yip Siew - In: Journal of fashion marketing and management 12 (2008) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Cover Image
An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Cover Image
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Cover Image
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Cover Image
Populence : exploring luxury for the masses
Granot, Elad; Russell, La Toya M.; Brashear-Alejandro, … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Cover Image
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Cover Image
The potential of social media for luxury brand management
Jin, Seung-A Annie - In: Marketing intelligence & planning 30 (2012) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Cover Image
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Cover Image
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Cover Image
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932