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What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention

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The power of "like" : how brands reach (and influence) fans through social-media marketing

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Examining the efficacy of brand social media communication : a consumer perspective

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Personal Brand Creation in the Digital Age : Theory, Research and Practice

Grzesiak, Mateusz - 2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...