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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.; Zhao, Jing - In: The journal of services marketing 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
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Bringing us together or driving us apart : the effect of soliciting consumer input on consumers’ propensity to transact with an organization
Liu, Wendy; Gal, David - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 242-259
Persistent link: https://www.econbiz.de/10009272197
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You get what you give : theory and evidence of reciprocity in the sharing economy
Proserpio, Davide; Xu, Wendy; Zervas, Georgios - In: Quantitative marketing and economics : QME 16 (2018) 4, pp. 371-407
Persistent link: https://www.econbiz.de/10011963214
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Collaborative consumption participation intentions : a cross-cultural study of Indian and U.S. consumers
Perera, B. Yasanthi; Albinsson, Pia A.; Nafees, Lubna; … - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 70-89
Persistent link: https://www.econbiz.de/10013541951
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, … - In: Relationship marketing : gaining competitive advantage …, (pp. 369-391). 2000
Persistent link: https://www.econbiz.de/10001456734
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Consumer susceptibility to cross-selling persuasion : the roles of self-construal and interpersonal harmony
Wang, Xuehua; Keh, Hean Tat - In: Journal of retailing and consumer services 34 (2017), pp. 177-184
Persistent link: https://www.econbiz.de/10011629048
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Differential effects of motives and points of attachment on conative loyalty of Formula 1 U.S. Grand Prix attendees
Ballouli, Khalid; Trail, Galen T.; Koesters, Todd C.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10011635469
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Managing engagement behaviors in a network of customers and stakeholders : evidence from the nursing home sector
Verleye, Katrien; Gemmel, Paul; Rangarajan, Deva - In: Journal of service research : JSR 17 (2014) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10010356882