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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
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You can defend advertising - but not every advertisement
McNeal, James U. - In: Business horizons 24 (1981) 5, pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10003398380
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992
Persistent link: https://www.econbiz.de/10013501733
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Effective packaging management
Hise, Richard T.; McNeal, James U. - In: Business horizons 31 (1988) 1, pp. 47-51
Persistent link: https://www.econbiz.de/10003578533
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Retail failure : a site selection perspective
MacNeal, James U. - In: Southwest journal of business and economics 4 (1987) 3, pp. 18-28
Persistent link: https://www.econbiz.de/10001104315
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992 - 1. print.
Persistent link: https://www.econbiz.de/10004141697
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Children as consumers : insights and implications
MacNeal, James U. - 1987
Persistent link: https://www.econbiz.de/10004779954
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10004879534