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Advertising, the matchmaker
Anand, Bharat N.; Shachar, Ron - In: The Rand journal of economics 42 (2011) 2, pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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Reframe the marketplace : the total market approach to reaching the new majority ; a guide for brands and business
Bowman, Jeffrey L. - 2015
"Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising …
Persistent link: https://www.econbiz.de/10011383451
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Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa - 2004
Persistent link: https://www.econbiz.de/10001945406
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Efficient consumer response : (ECR) ; Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der - 1997
Persistent link: https://www.econbiz.de/10012699483
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Upside : profiting from the profound demographic shifts ahead
Gronbach, Kenneth W.; Moye, M. J. - 2017
Persistent link: https://www.econbiz.de/10011599723
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Marketing e desiderio
Silla, Cesare - 2018 - 1 edition
-- The new basis of civilization -- Subjects of desire -- Marketing professionalism: the engine of consumer capitalism and … its lasting effect -- Marketing plan and consumer research -- Relationship marketing and the experience economy -- Planned …
Persistent link: https://www.econbiz.de/10011855680