Similar Search Results

Brand equity of luxury fashion brands among Chinese and US young female consumers

Jung, Jaehee; Shen, Dong - In: Journal of East-West business 17 (2011) 1, pp. 48-69

Persistent link: https://www.econbiz.de/10009303086

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261

Persistent link: https://www.econbiz.de/10011661983

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of Fashion Marketing and Management 21 (2017) 2, pp. 247-261

Purpose The purpose of this paper is to examine Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing; to explore the role of brand in the relationship between country of origin (COO) and consumer perception and purchase intention; and to investigate...

Persistent link: https://www.econbiz.de/10014868546

Consumer likelihood of purchasing organic cotton apparel : influence of attitudes and self-identity

Hustvedt, Gwendolyn; Dickson, Marsha A. - In: Journal of fashion marketing and management 13 (2009) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10003847764

A model for sustainability education in support of the PRME

Dickson, Marsha A.; Eckman, Molly; Loker, Suzanne; … - In: The journal of management development 32 (2013) 3, pp. 309-318

Persistent link: https://www.econbiz.de/10009747292

Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers

Chattaraman, Veena; Lennon, Sharron J. - In: Journal of fashion marketing and management 12 (2008) 4, pp. 518-531

Persistent link: https://www.econbiz.de/10003781737

Social identity salience : effects on identity-based brand choices of Hispanic consumers

Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284

Persistent link: https://www.econbiz.de/10003956559

Effects of site design on consumer emotions: role of product involvement

Ha, Young; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 4 (2010) 2, pp. 80-96

Persistent link: https://www.econbiz.de/10003991295

Information available on a web site : effects on consumers' shopping outcomes

Kim, Jung-hwan; Lennon, Sharron J. - In: Journal of fashion marketing and management 14 (2010) 2, pp. 247-262

Persistent link: https://www.econbiz.de/10003985984

The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments

Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31

Persistent link: https://www.econbiz.de/10003943313