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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas - 2007
Persistent link: https://www.econbiz.de/10014009363
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Rock on, macromarketing!
Peterson, Mark - In: Journal of macromarketing 40 (2020) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10012159098
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A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10001069426
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Marketing objectives in UK and US manufacturing companies
Shipley, David D. - In: European journal of marketing : EJM 19 (1985) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10001071452
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Consumer attitudes toward marketing in England and the United States
French, Warren A. - In: European journal of marketing : EJM 16 (1982) 6, pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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Retail restructuring and the strategic significance of food retailers' own-labels : a UK - USA comparison
Hughes, A. - In: Environment & planning 28 (1996) 12, pp. 2201-2226
Persistent link: https://www.econbiz.de/10001211309
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968