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The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market

De Chernatony, Leslie - 2012

Persistent link: https://www.econbiz.de/10009628613

Interacting contributions of different departments to brand success

De Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304

Persistent link: https://www.econbiz.de/10003840041

Creating and launching a challenger brand : a case study

De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89

Persistent link: https://www.econbiz.de/10003849571

B2B service brand identity : scale development and validation

Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071

Persistent link: https://www.econbiz.de/10009490328

Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom

Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557

Persistent link: https://www.econbiz.de/10009782589

Factors influencing consumer evaluations of gift promotions

Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595

Persistent link: https://www.econbiz.de/10009733007

Examining the role of advertising and sales promotions in brand equity creation

Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122

Persistent link: https://www.econbiz.de/10009720381

The influence of brand equity on consumer responses

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10009722348

Medición del valor de marca desde un enfoque formativo

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Cuadernos de Gestión (2010)

[ES] Las empresas necesitan medir el valor de sus marcas para poder tomar las mejores decisiones tácticas y estratégicas relativas a estos activos intangibles. Es por ello que este trabajo desarrolla un instrumento de medida del valor de marca utilizando un enfoque formativo. A diferencia de...

Persistent link: https://www.econbiz.de/10011277681