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1
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
2
Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
Saved in:
3
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
4
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
5
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
6
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
Saved in:
7
Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim
- In:
Asian journal of marketing : the official journal of …
3
(
2009
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003870793
Saved in:
8
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Saved in:
9
Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
Saved in:
10
Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003985778
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