Similar Search Results

The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market

De Chernatony, Leslie - 2012

Persistent link: https://www.econbiz.de/10009628613

Creating and launching a challenger brand : a case study

De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89

Persistent link: https://www.econbiz.de/10003849571

B2B service brand identity : scale development and validation

Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071

Persistent link: https://www.econbiz.de/10009490328

Factors influencing consumer evaluations of gift promotions

Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595

Persistent link: https://www.econbiz.de/10009733007

Examining the role of advertising and sales promotions in brand equity creation

Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122

Persistent link: https://www.econbiz.de/10009720381

The influence of brand equity on consumer responses

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10009722348

Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom

Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557

Persistent link: https://www.econbiz.de/10009782589

Interacting contributions of different departments to brand success

De Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304

Persistent link: https://www.econbiz.de/10003840041

Medición del valor de marca desde un enfoque formativo

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Cuadernos de Gestión (2010)

[ES] Las empresas necesitan medir el valor de sus marcas para poder tomar las mejores decisiones tácticas y estratégicas relativas a estos activos intangibles. Es por ello que este trabajo desarrolla un instrumento de medida del valor de marca utilizando un enfoque formativo. A diferencia de...

Persistent link: https://www.econbiz.de/10011277681

Factors influencing consumer evaluations of gift promotions

Buil, Isabel; de Chernatony, Leslie; Montaner, Teresa - In: European Journal of Marketing 47 (2013) 3/4, pp. 574-595

Purpose – The aim of this paper is to shed light on the determinants of consumers' evaluations and purchase intentions of gift promotions. Factors analysed relate to the promoted product, the gift, the relationship between the product and the gift, and consumer traits and perceptions....

Persistent link: https://www.econbiz.de/10014722903