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Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Tokatli, Nebahat - In: Journal of economic geography 12 (2012) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10009509621
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Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
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Burberry Burning Backlash
Zazzara, Laura - 2020
The luxury brand Burberry faced strong backlash in recent years for burning unsold products. There are several … viewpoints on this. Some argue that it is important to burn unsold product to ensure the exclusivity and rarity of the brand …
Persistent link: https://www.econbiz.de/10012834928
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The Impact of Value Perceptions on Purchase Intention of Sustainable Luxury Brands in China and the United Kingdom
Adegbite, Emmanuel - 2021
Despite luxury brands’ efforts to incorporate sustainable development into their branding and product design, studies have shown inconclusive evidence about consumers’ reaction towards such efforts. This study investigates how consumption values (i.e. the need for exclusivity, conformity,...
Persistent link: https://www.econbiz.de/10013229091
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Brand Loyalty of Fans Towards the the Buriram United Football Club
Puncreobutr, Vichian - 2016
The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the … study theoretical concepts was identified in literature related to the brand loyalty to define loyalty factors of Buriram … United Football Fan Club; in order to measure brand loyalty. The sample group of 382 respondents was chosen for the study …
Persistent link: https://www.econbiz.de/10012993031
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron - In: International journal of retail and distribution management 51 (2023) 7, pp. 845-861
Persistent link: https://www.econbiz.de/10014315172