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Forecasting economic processes
Clements, Michael P. - In: International journal of forecasting 14 (1998) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10001242425
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini; Dibb, Sally - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
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What's in a name? : provident, the people's bank and the regulation of brand identity
McFall, Liz - In: The Routledge companion to banking regulation and reform, (pp. 55-73). 2017
Persistent link: https://www.econbiz.de/10011554311
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Achieving brand loyalty through sponsorship : the role of fit and self-congruity
Mazodier, Marc; Merunka, Dwight - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 807-820
Persistent link: https://www.econbiz.de/10009679034
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Service quality, brand loyalty, and profit growth in UK budget hotels
Ekinci, Yüksel; Zeglat, Dia; Whyatt, Georgina - In: Tourism analysis : an interdisciplinary tourism & … 16 (2011) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10009388322
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Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon; Ekinci, Yuksel; Whyatt, Georgina - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 3, pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
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Brand Loyalty of Fans Towards the the Buriram United Football Club
Puncreobutr, Vichian - 2016
The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the study theoretical concepts was identified in literature related to the brand loyalty to define loyalty factors of Buriram United Football Fan Club; in order to measure brand...
Persistent link: https://www.econbiz.de/10012993031